Once you pay at the checkout, an order is created and every website in it becomes a separate deal with a publisher. You can see deals in progress on the main page of the administration and in the order detail, which you open by clicking the order name in the left menu under “Orders”.
In the lists you can mark and highlight any deal with a yellow star. Clicking the deal status takes you to its detail.
The deal process
- Acceptance of the order by the publisher
- Delivery of the draft article
- Publication review and payout
1. Acceptance of the order by the publisher
The publisher has 3 days to accept your order. If they do not accept it, the deal is cancelled and the amount paid returns to your wallet; you can use it for another website or have it sent to your bank account.
2. Delivery of the draft article
In the cart you chose who writes the text for each website. With own text, the system prompts you after the order is accepted to insert the article into the editor in the deal detail. With text from the publisher or from a copywriter, you receive a draft article for review within 5 days; we notify you by e-mail when the draft is delivered. In 90 % of cases copywriters deliver the article within 3 days.
You can send the author comments on the draft using the window below the draft article. By approving the draft you hand the text over to the publisher for publication.
If the draft article is not approved or commented on within 3 days of the last communication, the assigned reviewer checks it. When the draft matches the order brief, the reviewer approves it for publication. If it does not match, the reviewer files a complaint with the author on the advertiser's behalf. If the author ignores the requests for changes, the reviewer can cancel the deal in agreement with the advertiser and the amount returns to the wallet.
3. Publication review and payout
After the draft article is approved, the publisher has 5 days to publish the article. If that is not possible within the deadline, for example because of a full publishing schedule, they enter the expected publication date into the system.
The published article is first checked by PR Yard reviewers for consistency with the approved draft and for other problems (overlapping ads, broken link). Only after the publication is approved is the deal paid out to the publisher and you receive an e-mail with a link to the article. Until then your payment is only held.
If you need a change in the article after the publication has been approved (a change of company address, taking the article down), write to internal support (bottom of the left menu) and our reviewers will arrange everything with the publisher.
Every published article goes through a weekly check and we handle any changes or removals with the publisher. You can see the results of the ongoing check in the left menu under “My articles”, where you can also export published articles to CSV.
Deal expiration
The deal overviews also show the expiration date. The expiration date and time is an informative value that determines by when the next step should happen. Sometimes expiration ends the deal (acceptance of the order, delivery of the draft, publication of the article) so that your money is not needlessly held in a deal that will not work out; the amount then returns to your wallet. Sometimes expiration triggers action by a reviewer, who contacts the advertiser, publisher or copywriter by phone or e-mail to find out what the problem is and arranges a remedy (an unreviewed draft article, no response to comments). The reviewer's goal is to complete the deal.
Timing of the steps
- Acceptance of the order by the publisher - 3 days.
- Delivery of the draft article - 5 days.
- Response to the draft article or to the other party's comment - 3 days. The expiration is always set from the last comment.
- Publication of the article - 5 days or the set publication date.
Deal detail
At the top of the page you may see new messages from the publisher or copywriter. By clicking the “Ok, read” button you confirm that you have read the message and it is hidden; it stays recorded in the deal history at the bottom of the page.
The first block contains technical information about the website including its description.
The second block contains the editor for inserting your own text, or the delivered draft article with the approval button. If you are waiting for text from the publisher or copywriter, this block may be temporarily hidden.
The third block contains the form for sending a message to the publisher or copywriter, including attachments. The forms are shown according to the status the deal is in.
The fourth block contains the deal history in the form of a timeline. Important milestones, prices and communication with the other party are recorded here.
Supervision of deals
All deals are continuously monitored by assigned reviewers who step in actively whenever something is unclear or goes wrong. Completed deals are also checked automatically roughly once a week after completion. If problems appear, the reviewers again deal with them actively.
Sponsored articles
A sponsored article is a text written for the readers of a particular website, in which your brand or product appears in context, with a link to your website. Readers take it as a regular article because it gives them something, and that is why search engines and AI assistants read it too.
In the PR Yard catalog you see the topic, traffic and publication price upfront for every website and pay only for published articles. You order articles in English, German, Polish, Czech, Spanish and other languages, from one account.
Visibility in search engines and AI
Search engines and AI assistants build their answers from what trusted websites have written about a field. An article on an industry website is such a source: for search engines it brings a link, for AI the context in which your company is written about.
Nobody can honestly guarantee that a specific model will name you. Articles on the websites AI draws from raise the chance. How it works and what to do about it: visibility in search engines and AI.
Backlinks and link building
Backlinks remain one of the most important ranking factors in search engines. A link from editorial text on a quality website passes authority to your website. What matters is the quality and topical closeness of the linking website, not the number of links.
Buying backlinks in the catalog comes without a subscription: websites sorted by domain strength (DR), traffic and price, and you pay only for published articles. The basis of link building for agencies and companies.
