Your customers now ask Google and AI assistants. The answer they get is assembled from what trusted websites have written about your industry and about you. A sponsored article on a topical website is exactly that kind of source. It raises the chance that when a customer asks, the answer includes you, not only your competitors.

Where customers look today

One more number: a visitor arriving from AI search is worth 4.4 times a visitor from traditional organic search, measured by conversion rate, because they compared their options in the answer already. (Semrush, 2025)

What search engines and AI build their answers from

Neither ChatGPT nor Google makes things up from nothing. They read websites they consider trustworthy and assemble the answer from them. In an analysis of 25 million links cited by ChatGPT, Claude and Gemini, 84% of cited sources were third-party editorial and expert websites, with journalism alone at 27%. Brands' own websites make up only a small fraction. (Muck Rack, 2026)

Two things follow. First, others have to write about you, not only your own website. Second, AI cites content that gives readers something useful. Purely promotional copy is cited only rarely. So the article should be about the topic you are an expert in, and your brand should appear in context, not as an ad.

What you can do about it

  1. Choose websites in your industry and in your customers' language. A company selling in Germany needs German sources, one selling in the UK needs English ones. In smaller languages good sources are scarce, so every solid article carries more weight. In the catalog you filter by topic, traffic and price.
  2. Write about the topic, not about yourself. A guide, a comparison, an answer to a question people in the field actually ask. Concrete numbers, quotations and cited sources raise the chance that a text is used in generative search answers by up to 40%. (Aggarwal et al., Princeton, KDD 2024)
  3. Put your brand in context. Your company, product or service belongs in the text where it makes sense, with a link to your site. Cooperation is labelled according to search engine rules, so you carry no penalty risk.

How to start

  1. Browse the catalog without registering. 1,000+ English-language websites and 3,100+ websites in total across 11 languages, each with its topic, traffic and publication price.
  2. Order your first article. Prices start at a few euros on smaller sites and you see every price before ordering. Supply the text yourself or have the publisher or a copywriter from the platform write it.
  3. Pay only for published articles. You pay per order by card or bank transfer, with no subscription and no commitment. The article stays online permanently.

Browse the website catalog

Frequently asked questions

How do I find out whether AI knows about me?

Ask ChatGPT, Gemini or Perplexity the way your customer would: "Who would you recommend for ... in the UK?" or "Which companies do ...?" Check whether you appear in the answer and which websites the assistant lists as sources. Those are the websites worth being on.

Does a sponsored article help with AI visibility too?

AI assistants draw on websites they consider trustworthy and list their sources. An article on a topical website in your language is such a source. Nobody can honestly guarantee that a specific model will mention you, which is why we do not promise it either.

Does the link in the article have to be dofollow?

Not for AI visibility. Models read the text and its context; the link attribute does not matter to them. For classic search, a dofollow link passes authority to your website, which we cover on the buy backlinks page. The catalog shows the attribute for every website upfront.

Which website should I choose?

One that genuinely covers your topic and that people in your field have a reason to read. Topical fit and real readers matter more to AI and to search engines than domain strength alone. One good industry website beats three unrelated ones.

How fast does it show?

An article is usually in search engines within days of publication. When, and whether, a specific AI model uses it cannot be predicted; models refresh their sources continuously. Treat it as long-term work: every additional article on a good website raises the chance and stays online permanently.

Choose the websites search engines and AI draw on

Browse 3,100+ websites without registering. Full website names and ordering are unlocked by a free registration, and you pay only for a specific publication.

Browse the website catalog

Sponsored articles

A sponsored article is a text written for the readers of a particular website, in which your brand or product appears in context, with a link to your website. Readers take it as a regular article because it gives them something, and that is why search engines and AI assistants read it too.

In the PR Yard catalog you see the topic, traffic and publication price upfront for every website and pay only for published articles. You order articles in English, German, Polish, Czech, Spanish and other languages, from one account.

Visibility in search engines and AI

Search engines and AI assistants build their answers from what trusted websites have written about a field. An article on an industry website is such a source: for search engines it brings a link, for AI the context in which your company is written about.

Nobody can honestly guarantee that a specific model will name you. Articles on the websites AI draws from raise the chance. How it works and what to do about it: visibility in search engines and AI.

Backlinks and link building

Backlinks remain one of the most important ranking factors in search engines. A link from editorial text on a quality website passes authority to your website. What matters is the quality and topical closeness of the linking website, not the number of links.

Buying backlinks in the catalog comes without a subscription: websites sorted by domain strength (DR), traffic and price, and you pay only for published articles. The basis of link building for agencies and companies.