Terms and Conditions

Introduction

PR Yard is a platform for arranging the purchase and sale of sponsored articles in online media and editorial services in the listed languages.

• Supported online media: websites, Instagram, Facebook, Twitter, YouTube.
• Supported languages: English, Czech, German, Polish, Slovak, Spanish
• Editorial services: writing, translations and proofreading between the languages listed above.

Terminology

• User – a duly registered natural or legal person with full legal capacity
• Advertiser – a user purchasing sponsored articles or editorial services
• Publisher – a user selling sponsored articles or providing editorial services
• Sponsored article – a post published on order. The order may also include creation of the content or further services
• Editorial services – text writing, translation and proofreading services

Operator

PR Yard media s.r.o.
Nová Ves 272
46331 Nová ves
Reg. No.: 07840772
VAT No.: CZ07840772

The company is registered in the Commercial Register at the Regional Court in Ústí nad Labem, section C, file 43095.

Phone: +420 777 274 784 (Czech)
E-mail: info@pryard.com

Finance

The platform contains a credit system. Amounts shown on the platform are exclusive of VAT. Advertisers see prices including the platform commission. Publishers see prices excluding the platform commission.

The advertiser tops up credit in their own currency by bank transfer to the operator's account or by online card payment. Unused advertiser credit is refunded by the operator at any time upon request via internal support. Credit is deducted from the advertiser for completed transactions.

Credit is added to the publisher for completed transactions. The earned credit is paid out by the operator to the publisher at any time upon request from the user's cash desk.

For accounts with no activity for more than 1 year the remaining credit is forfeited to the operator. To preserve the credit on the account the user is obliged to visit their account in time.

Advertiser

The advertiser does not place orders on the platform that are contrary to the laws and good morals of their country. After completion of a transaction, the advertiser may rate satisfaction using stars (1 = lowest, 5 = highest).

Publication of sponsored articles

The advertiser is a user ordering sponsored articles in online media. The advertiser fills in the required details in the designated form, thereby creating an order. After creating the order the advertiser may select from the offered online media in the catalogue and send orders. When the writing service is also purchased, the publisher proposes the content to the advertiser for publication and they can discuss it together in an internal chat before acceptance. When only standalone publication is purchased, the advertiser will be asked to deliver the content for publication, which is then published by the publisher. After publication the publisher sends the URL of the post, which is shown to the advertiser in the order detail.

Editorial services

The advertiser is a user ordering text content or translation for their own use. The advertiser fills in the required details in the designated form, thereby creating an order. After placing the order the advertiser may select from the editors presented in the public catalogue and send direct orders. The editor delivers the created content to the advertiser, which they can discuss together in an internal chat before acceptance.

Publisher

Publication of sponsored articles

A user owning a website or a social network account to which they have user rights.

The user enters their site or social account into the platform via the designated form, where they want to offer placement of sponsored articles. The user does not enter into the platform sites that are contrary to the laws and good morals of their country. Each new site must be approved by the platform administrators. Only sites meeting the minimum standards listed below are accepted.

Websites:

1. Ahrefs DR 10+
2. The value of organic keywords and organic traffic is equal to or higher than the Ahrefs DR
3. The number of domains linked to is at most 10x greater than the number of domains linking to the site
4. Referring domains are >50% dofollow
5. Backlinks are <50% nofollow

Social accounts:

1. At least 1000 followers
2. At least 1% engagement

The user is obliged, where required by the laws of their country, to mark sponsored articles as paid advertising.

Editorial services

A user creating text content or translations according to the advertiser's brief.

The user creates an editorial services offer in the designated form. Each new editorial service after editing must be approved by the system administrators. If the editorial service offer is publicly visible in the catalogue, the user receives direct offers from advertisers. They simply accept such an offer and can fulfil it immediately. The submitted content is paid out after acceptance by the advertiser.

Contractual relationship

The contractual relationship is established by completing the registration form at https://market.pryard.com and confirming agreement with these general terms and conditions. The data in the registration form must be completed in full and truthfully. The user confirms registration by clicking on the link sent to the email address provided during registration.

The operator reserves the right to terminate the contractual relationship at any time, even during the service, at its own discretion.

The user of the platform may at any time terminate the contractual relationship by written notice sent to the email address info@pryard.com and thereby cancel their account. The notice takes effect on the day of delivery. Rights and obligations arising up to the day of termination of the services remain unaffected by delivery of the notice.

After submitting the notice the User completes any unfinished transactions. Remaining advertiser credit will be sent to the account from which the last payment came. The publisher's earned credit will be sent to a bank account.

Unused accounts are deleted after three years of user inactivity.

Limitation of liability

The operator is not responsible for the factual accuracy, correctness, truthfulness or legality of the content of paid posts or created content. The operator bears no responsibility in this respect for damage caused to users or third parties.

The operator is not liable for damage arising between users of the platform. For damage caused to a publisher by the operator, the operator is liable up to the amount paid out to the publisher for the calendar month preceding the month in which the damage arose. For damage caused to an advertiser by the operator, the operator is liable up to the amount the advertiser paid for paid posts or created content in the calendar month preceding the month in which the damage arose.

No user of the platform is liable for damage caused by circumstances beyond their control (server outages, power outages, decisions of public authorities, state of war, terrorist attack, revolution, flood, natural disaster, ...).

The contracting parties acknowledge that the limitation of liability is a condition of the user's participation in the platform and is an integral part of the contractual conditions.

Conditions of use

The user of the platform must not engage in any activity that damages the good reputation of the system, the operator or entities associated with the system.

The user of the platform must not engage in any activity that, by technical means, harms the operation of the platform or entities associated with the system.

The user of the platform must not engage in any activity that, by technical or other means, obtains data or information from the system in bulk.

The user of the platform does not place into the system orders or sites that are contrary to the laws and good morals of their country.

The user of the platform is obliged to provide truthful information and not to manipulate this information in a misleading way. The operator is entitled to require the user of the platform to verify the data provided.

The user of the platform is obliged not to change, in terms of content or visually, the approved and paid posts for the entire duration of their publication for consumers of the advertising space.

Personal data

The user of the platform is obliged to maintain confidentiality regarding all confidential information of the operator and its system, unless released from this obligation by prior written consent of the operator. Confidential information of the operator means all information that is not publicly known, in particular information about technologies, program code, guidelines and documentation, technical conditions and other documents relating to the operator or the system.

The user of the platform agrees with the collection, storage and processing of their personal data provided during registration, namely all first names and surnames, place of permanent residence, telephone and email contact. The purpose of processing personal data is the provision of the service to the user of the platform, as well as communication with the user of the platform. The user of the platform also agrees that the operator may use their first name and surname (company name) in its marketing materials, financial statements and customer lists on its websites. Consent is granted for the period of cooperation and for a further 10 years after termination of cooperation.

The user of the platform may withdraw their consent to the collection, storage and processing of their personal data by requesting deletion of personal data at info@pryard.com.

The user of the platform assumes the risk of changed circumstances and excludes the provisions governing disproportionate shortening and the use of business customs.

The user of the platform may not, without prior written notice to the operator, transfer any of their rights and obligations arising from these contractual conditions to third parties. If they do so, the operator has the right, without prior notice, to block the user's account, with all the consequences thereof, until the rights to the account are clarified.

Conclusion

The operator reserves the right to change these conditions, in particular within the scope of improving the quality of the service, refining the conditions and providing further related services. The operator will send notice of new conditions to the user's contact email address. If the user does not agree with the new conditions, they have the right to terminate the services (see Contractual relationship).

If the user of the platform or the operator does not require performance of any provision of these contractual conditions, this does not mean that they have permanently waived such a provision, and they have the right to require performance of such provision at any time in the future.

Updated: 12.11.2024