Terms and Conditions

Introduction

PR Yard is a platform for arranging the purchase and sale of sponsored articles in online media and editorial services in the listed languages.

• Supported online media: websites, Instagram, Facebook, Twitter, YouTube.
• Supported languages: English, Czech, Slovak, German, Polish, French, Spanish, Italian, Portuguese, Danish, Swedish
• Editorial services: writing, translations and proofreading between the languages listed above.

Terminology

• User – a duly registered natural or legal person with full legal capacity
• Advertiser – a user purchasing sponsored articles or editorial services
• Publisher – a user selling sponsored articles or providing editorial services
• Sponsored article – a post published on order. The order may also include creation of the content or further services
• Editorial services – text writing, translation and proofreading services

Operator

PR Yard media s.r.o.
Nová Ves 272
46331 Nová ves
Reg. No.: 07840772
VAT No.: CZ07840772

The company is registered in the Commercial Register at the Regional Court in Ústí nad Labem, section C, file 43095.

Phone: +420 777 274 784 (Czech)
E-mail: info@pryard.com

Finance

Amounts shown on the platform are exclusive of VAT. Advertisers see prices including the platform commission, publishers see prices excluding the platform commission.

The advertiser adds the selected sponsored articles and editorial services to the cart and pays for the order in advance at the checkout by payment card, by bank transfer based on a proforma invoice, or from the balance of their wallet. The order is created upon payment, for bank transfers upon receipt of the payment. An unpaid proforma invoice expires after its due date and the selection remains in the cart.

The paid amount is held while the order is being processed and is credited to the publisher only after the transaction is completed, that is after the article is published or the delivered content is approved. If the transaction is not completed, the amount returns to the advertiser's wallet. The operator refunds the wallet balance at any time upon request sent to info@pryard.com. The operator issues a tax document for every payment.

The advertiser may also top up the wallet in advance by payment card or bank transfer in their own currency.

Earnings from completed transactions are credited to the publisher's wallet. The operator pays them out to a bank account upon request made in the wallet, usually within two business days.

For accounts with no activity for more than 1 year the remaining wallet balance is forfeited to the operator. To preserve the balance on the account the user is obliged to visit their account in time.

Advertiser

The advertiser does not place orders on the platform that are contrary to the laws and good morals of their country. After completion of a transaction, the advertiser may rate satisfaction using stars (1 = lowest, 5 = highest).

Publication of sponsored articles

The advertiser is a user ordering sponsored articles in online media. The advertiser selects online media in the catalogue of websites, adds them to the cart, chooses the source of the text for each item (own text, text written by the publisher, or by a copywriter) and fills in the order brief with the target link, the keyword and a description. The order is created by payment at the checkout; the publisher accepts or declines it within 3 days. When the text is written by the publisher or a copywriter, the author proposes the content to the advertiser and they can discuss it in an internal chat before the advertiser approves it. With own text the advertiser is asked to deliver the content after the order is accepted and the publisher publishes it. After publication the publisher sends the URL of the post, which is shown in the order detail, and the transaction is completed after the operator checks the publication.

Editorial services

The advertiser is a user ordering text content, translation or proofreading for their own use. The advertiser selects a copywriter, translator or proofreader in the catalogue of services, adds the service to the cart with the required length in standard pages and fills in the order brief. The order is created by payment at the checkout. The service provider delivers the created content, which they can discuss together in an internal chat before the advertiser approves it; by approving the content the transaction is completed and paid out.

Publisher

Publication of sponsored articles

A user owning a website or a social network account to which they have user rights.

The user enters their site or social account into the platform via the designated form, where they want to offer placement of sponsored articles. The user does not enter into the platform sites that are contrary to the laws and good morals of their country. Each new site must be approved by the platform administrators. Only sites meeting the minimum standards listed below are accepted.

Websites:

1. Ahrefs DR 10+
2. The value of organic keywords and organic traffic is equal to or higher than the Ahrefs DR
3. The number of domains linked to is at most 10x greater than the number of domains linking to the site
4. Referring domains are >50% dofollow
5. Backlinks are <50% nofollow

Social accounts:

1. At least 1000 followers
2. At least 1% engagement

The user is obliged, where required by the laws of their country, to mark sponsored articles as paid advertising.

Editorial services

A user creating text content or translations according to the advertiser's brief.

The user creates an editorial services offer in the designated form. Each new editorial service after editing must be approved by the system administrators. If the editorial service offer is publicly visible in the catalogue, the user receives direct offers from advertisers. They simply accept such an offer and can fulfil it immediately. The submitted content is paid out after acceptance by the advertiser.

Contractual relationship

The contractual relationship is established by completing the registration form at https://market.pryard.com and confirming agreement with these general terms and conditions. The data in the registration form must be completed in full and truthfully. The user confirms registration by clicking on the link sent to the email address provided during registration.

The operator reserves the right to terminate the contractual relationship at any time, even during the service, at its own discretion.

The user of the platform may at any time terminate the contractual relationship by written notice sent to the email address info@pryard.com and thereby cancel their account. The notice takes effect on the day of delivery. Rights and obligations arising up to the day of termination of the services remain unaffected by delivery of the notice.

After submitting the notice the User completes any unfinished transactions. The advertiser's wallet balance will be sent to the account from which the last payment came. The publisher's earnings will be sent to their bank account.

Unused accounts are deleted after three years of user inactivity.

Limitation of liability

The operator is not responsible for the factual accuracy, correctness, truthfulness or legality of the content of paid posts or created content. The operator bears no responsibility in this respect for damage caused to users or third parties.

The operator is not liable for damage arising between users of the platform. For damage caused to a publisher by the operator, the operator is liable up to the amount paid out to the publisher for the calendar month preceding the month in which the damage arose. For damage caused to an advertiser by the operator, the operator is liable up to the amount the advertiser paid for paid posts or created content in the calendar month preceding the month in which the damage arose.

No user of the platform is liable for damage caused by circumstances beyond their control (server outages, power outages, decisions of public authorities, state of war, terrorist attack, revolution, flood, natural disaster, ...).

The contracting parties acknowledge that the limitation of liability is a condition of the user's participation in the platform and is an integral part of the contractual conditions.

Conditions of use

The user of the platform must not engage in any activity that damages the good reputation of the system, the operator or entities associated with the system.

The user of the platform must not engage in any activity that, by technical means, harms the operation of the platform or entities associated with the system.

The user of the platform must not engage in any activity that, by technical or other means, obtains data or information from the system in bulk.

The user of the platform does not place into the system orders or sites that are contrary to the laws and good morals of their country.

The user of the platform is obliged to provide truthful information and not to manipulate this information in a misleading way. The operator is entitled to require the user of the platform to verify the data provided.

The user of the platform is obliged not to change, in terms of content or visually, the approved and paid posts for the entire duration of their publication for consumers of the advertising space.

Personal data

The user of the platform is obliged to maintain confidentiality regarding all confidential information of the operator and its system, unless released from this obligation by prior written consent of the operator. Confidential information of the operator means all information that is not publicly known, in particular information about technologies, program code, guidelines and documentation, technical conditions and other documents relating to the operator or the system.

The user of the platform agrees with the collection, storage and processing of their personal data provided during registration, namely all first names and surnames, place of permanent residence, telephone and email contact. The purpose of processing personal data is the provision of the service to the user of the platform, as well as communication with the user of the platform. The user of the platform also agrees that the operator may use their first name and surname (company name) in its marketing materials, financial statements and customer lists on its websites. Consent is granted for the period of cooperation and for a further 10 years after termination of cooperation.

The user of the platform may withdraw their consent to the collection, storage and processing of their personal data by requesting deletion of personal data at info@pryard.com.

The user of the platform assumes the risk of changed circumstances and excludes the provisions governing disproportionate shortening and the use of business customs.

The user of the platform may not, without prior written notice to the operator, transfer any of their rights and obligations arising from these contractual conditions to third parties. If they do so, the operator has the right, without prior notice, to block the user's account, with all the consequences thereof, until the rights to the account are clarified.

Data from Google (Search Console and Analytics)

A publisher may connect their site to Google Search Console or Google Analytics. The connection is voluntary, uses read-only access and can be removed at any time in the site detail. This section describes how the operator handles data received from Google APIs.

Data accessed. To match the site, the operator reads in the connected Google account the list of Search Console properties, or the list of Google Analytics properties and the addresses of their web data streams, and stores only the selected property. From Search Console it then reads the total number of clicks and impressions of the site in Google Search over the last 30 days. From Google Analytics it reads aggregate data on the traffic of the site's domain over the last 30 days and the previous 30 days: active and total users, sessions and page views, engagement rate, average visit duration, and the shares of traffic sources and of the most frequent countries. For both services the operator also receives the e-mail address of the connected Google account and an access token for refreshing the data. The operator does not read data on individual visitors, search queries, conversions or revenue, and never changes anything in the Google account.

Use of data. The data is used only for the functions of the connection: to show the values to the publisher in the site detail, to show advertisers the site's verified traffic in the catalog, in the site detail and in orders, to show the values without the site's address in the public preview of the catalog (teaser.pryard.com and examples on pryard.com), and to check the site against the catalog's minimum traffic requirement, automatically and by the operator's administrators. The operator does not use the data for advertising or for any other purpose, and does not use it to develop, improve or train artificial intelligence or machine learning models.

Sharing of data. The operator does not sell or rent data received from Google and does not pass it to advertising networks, data brokers or other third parties for their own purposes. The aggregate values are shown to users of the platform and in the public preview of the catalog as described above. To provide the service, the operator uses processors: its hosting provider in the Czech Republic and, for the automatic evaluation of new sites, the AI service provider Anthropic (Claude API), which receives the site's address together with the aggregate number of clicks from Google Search and of active users from Google Analytics, processes them only to return the evaluation and does not use them to train its models. The operator may also disclose data where required by law.

Protection of data. Data is transferred only over encrypted HTTPS connections. The token for refreshing the data is stored encrypted (AES-256-GCM) with a key kept outside the database; short-lived access tokens are not stored. The data is stored on the operator's server in the Czech Republic (European Union), and only the operator's administrators have access to the database and the encryption key.

Retention and deletion. The operator keeps the token for refreshing the data only while it is needed for refreshing. When the publisher disconnects the last site that uses it, when Google reports that access has been revoked, or when a token not used by any site has not been used for 30 days, the operator revokes it at Google and deletes it. The e-mail address of the Google account remains as a record of the connection until the publisher's account is deleted. Values from Google Analytics are shown for 60 days after the last measurement once the connection is removed or access is lost, and are then deleted. Values from Search Console are likewise shown for 60 days after the last measurement once the connection is removed or access is lost; the site then switches back to the traffic estimate from Ahrefs and the values are deleted. At the publisher's request sent to info@pryard.com, the operator deletes all data received from Google APIs without undue delay, at the latest within 30 days. The publisher can also remove the operator's access at any time at myaccount.google.com/connections.

Limited Use. PR Yard's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

Conclusion

The operator reserves the right to change these conditions, in particular within the scope of improving the quality of the service, refining the conditions and providing further related services. The operator will send notice of new conditions to the user's contact email address. If the user does not agree with the new conditions, they have the right to terminate the services (see Contractual relationship).

If the user of the platform or the operator does not require performance of any provision of these contractual conditions, this does not mean that they have permanently waived such a provision, and they have the right to require performance of such provision at any time in the future.

Updated: 27.10.2026