The backlink order serves as an assignment for articles with backlinks.
After creating a backlink order, you can shop in the website catalog.
AI assistant — generate the assignment from your website URL
When creating a new order, PR Yard offers an AI assistant that helps you fill in the form. Just enter the URL of your own website that you want to boost in SEO. The assistant analyzes the site via Ahrefs (Domain Rating, traffic, referring domains) and uses artificial intelligence to suggest:
- Article topic — a specific topic that logically relates to your website and makes sense for readers of the target blog
- Keyword — a short keyword (1–3 words) that fits as the main focus of the article
- Recommended anchor text — a natural link text that will lead from the article to your website
- Assignment for the copywriter — a short assignment in plain language (target audience, recommended length of 2–3 standard pages, main points, tone of voice, where to place the link)
You can then freely edit the pre-filled form before submitting. If you prefer to fill in everything manually, click the „…or fill in the form manually" button.
The language of the suggestion always matches the PR Yard interface language you are currently using — even if your website is in a different language.
Filling out the Backlink Order Form
You can purchase unlimited backlinks (websites) for your backlink order, so it's good to write the order universally and write changes or individual additions for each selected site in the order chat.
- Title – Name your order so you can always find it. It's appropriate to use a shorter, technical name, e.g.: "24/06 – EN – aluminum pergolas".
- Promoted page – Enter the URL of your page that you want to promote. The URL starts with "http(s)://".
- Keywords (hashtags) – Keywords that editors should focus on when writing the article. Hashtags that influencers should use in their post.
- Instructions – The most important part of the backlink order. Provide as much information as possible that the article should contain. Editors will write the article based on this information if you also select article writing in the order.
- Attachments – Photos or graphics that editors should use in articles. You can also add materials (PDF, TXT, DOC) with information for article preparation.
Catalog Filtering and Order Settings
Placement (blog, social networks), language and category are set directly when filtering in the website catalog. When you filter the catalog with a selected order, your filters are automatically saved to the order and used as preselection next time.
Order Modification
You can only modify the order until you make your first backlink purchase. After that, order modification is disabled to prevent changing instructions while publishers are working.
After disabling backlink order modification, you can add "additional instructions".
Order Archive
The order archive is used to archive inactive orders. The system automatically moves orders to the archive after six months of inactivity.
You can send an order to the archive by clicking the blue round button with a trash can icon. You can activate a backlink order from the archive by clicking the green round button with a winged trash can icon.
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Backlinks
Backlinks are one of the most important factors in SEO. These are links from other websites to your website, which search engines consider as an indicator of trustworthiness. Quality backlinks from relevant websites can significantly improve your website's search engine rankings.
There are several ways to get backlinks: - Creating quality content that others want to share - Guest posting on relevant websites - PR articles and advertorials
The quality of linking websites is key, not their quantity.
PR Articles (Advertorials)
PR articles are editorial content written in advertising form. Readers perceive it as a regular article, not as advertising, because it provides useful information. A PR article (or advertorial) falls under native advertising - it naturally fits into the website's content.
In the Czech environment, the term "PR article" is used, while abroad "advertorial" is more common (a compound of "advertisement" and "editorial"). In the PR Yard catalog, you can order PR articles in Czech, Slovak, Polish, German, and English.
Linkbuilding Through Paid Articles
Paid articles are an effective method of linkbuilding - building backlinks. Search engines evaluate the popularity of pages based on how many and how quality links point to them.
Each page has its own authority (ranking), which affects the weight of its links. In the PR Yard catalog, you'll find websites sorted by the Domain Rating (DR) metric, which measures domain strength. The higher the DR, the more valuable the links from that website are.
