Before you start browsing the catalog, answer six questions. Your answers tell you which filters to set and which websites make sense for you. Our consultant asks clients the same questions.
1. What should the article achieve?
Do you want to introduce a product, a service or news to the people who read the website? Or mainly strengthen your own website in search engines and in AI answers? One article can do both, but your main goal decides which websites you choose.
2. A PR article, or an article mainly for the link?
You write a PR article for readers, so traffic and the website's topic matter most. For an article written mainly for the link, domain strength (Ahrefs DR) and topical closeness to your website matter more. One good website from your field is worth more than three unrelated ones.
In the catalog: websites sorted by traffic · websites with domain strength 30 or more
3. What topic, and for whom?
Choose the field the article is about and the language your customers speak. The catalog has category and language filters, and you can order websites from different countries from one account. If you are choosing for several clients, go through the catalog separately for each field.
4. How much do you want to spend per article?
Prices are set by the publishers themselves, and you see them for every website upfront. The cheapest publication starts at 13 EUR, and median prices by domain strength range from about 250 EUR to 300 EUR. Set a maximum price in the catalog and sort the websites from the cheapest.
In the catalog: websites up to 250 EUR, cheapest first
What we check
The article before the publisher is paid. The publisher gets paid only after we check that the published article matches the approved text. Until then, your credit is only blocked.
The website before it enters the catalog. We accept a website only if it meets five rules: domain strength (Ahrefs DR) of at least 10, at least 50 visits from Google per month, no more than 70% nofollow links, no signs of a link farm, and a domain older than one year. After that, we keep re-measuring the websites.
When you compare platforms, ask: Who checks the article before the publisher gets paid? What rules must a website meet to be accepted into the catalog?
5. Who will write the text?
You can supply the text yourself, or have it written by the website's publisher or a copywriter from the platform. You always approve it before publication and can ask for changes.
Guide: Editorial services: create an order
6. How will you search for websites?
You can see the catalog without registering. Start with the filters for category, language, traffic, domain strength and price, sort the websites and pick the ones that match your answers to the previous questions.
Open the catalog · Guide: Backlinks: selection and ordering from the website directory
Don't want to do it yourself?
Our consultant picks websites from your field, arranges the articles and checks publication.
Sponsored articles
A sponsored article is a text written for the readers of a particular website, in which your brand or product appears in context, with a link to your website. Readers take it as a regular article because it gives them something, and that is why search engines and AI assistants read it too.
In the PR Yard catalog you see the topic, traffic and publication price upfront for every website and pay only for published articles. You order articles in English, German, Polish, Czech, Spanish and other languages, from one account.
Visibility in search engines and AI
Search engines and AI assistants build their answers from what trusted websites have written about a field. An article on an industry website is such a source: for search engines it brings a link, for AI the context in which your company is written about.
Nobody can honestly guarantee that a specific model will name you. Articles on the websites AI draws from raise the chance. How it works and what to do about it: visibility in search engines and AI.
Backlinks and link building
Backlinks remain one of the most important ranking factors in search engines. A link from editorial text on a quality website passes authority to your website. What matters is the quality and topical closeness of the linking website, not the number of links.
Buying backlinks in the catalog comes without a subscription: websites sorted by domain strength (DR), traffic and price, and you pay only for published articles. The basis of link building for agencies and companies.