Approved service offers in the system are displayed with new enquiries to respond to. Each service offer is shown new enquiries, based on the language and service type settings. The link to the enquiry page can be found on the main administration page next to the service name or via the left menu and service detail. The date the enquiry was published is displayed in the top right corner of the enquiry. Enquiries are displayed starting from the most recent.
Offering to make an enquiry
Click on the green “Offer” button to offer your service to the advertiser in the editorial services catalogue. The enquiry will be hidden in the enquiry list and your service offer will be highlighted in yellow to the advertiser. If the service offer did not have “Show in catalogue” turned on in the page settings, the service offer will begin to show up in the catalogue for the advertiser and will be highlighted in yellow.
When an advertiser chooses an offered service, you do not have to confirm the order, but can place the order directly. The advertiser can also filter the “Offers only” option in the catalogue. Advertisers buy offers 2.7 times more often than free listings in the catalogue (*7/2022).
Refusing an enquiry
Click on the red “Refuse” button to reject the enquiry and the enquiry will be hidden in the enquiry list. Your service offer will be hidden from the advertiser in the site catalogue if it had “Show in catalogue” enabled in the settings.
Refusing all enquiries
At the bottom of the page, below the enquiries, there is a red “Refuse all” button. Click on the button to reject all enquiries on the page in bulk, see “Refusing an enquiry”.
Newsletter – new enquiries
Each publisher is sent a newsletter once a day with information about new enquiries for their site. If there are no corresponding enquiries, the newsletter is not sent.
The frequency at which they are sent, including the option of disabling dispatch, can be changed in the user settings. Clicking on the email in the top right of the administration will open a menu, where you will find the user’s “Settings”. In the user settings in the “Newsletter emails” block, you can change the newsletter sending to daily/weekly/never.
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Content marketing
Create and distribute content that engages internet visitors, informs them about your services or product, and is designed to encourage them to purchase your services or product. Users consume content on the internet actively (search engines) or passively (magazines and social networks). Content marketing using PR articles and social media posts will help you get the necessary information to content consumers where they are looking for it or consuming it.
Advertorials (PR articles)
PR articles are advertising articles written by an editor as regular media content. Readers often don’t perceive the advertising message as an advertisement, but as a handy informative article. Paid or sponsored articles therefore belong to subliminal advertising. PR articles is an abbreviation used in the Czech language for the expression “paid advertising articles”. In professional circles, the term “advertorials” – a composite of “advert” and “editorial” (an article written by an editor) – tends to be used. On the PR Yard platform, you can order PR articles in English, Czech, Slovak, Polish and German.
Link building using paid articles
Paid articles are often used as a link-building method. Link-building is a term meaning to get backlinks. Internet search engines rank pages in search results (SERPs) according to the popularity of the page. Multiple sources called signals are used to evaluate site popularity. The popularity of the site is mainly determined by backlinks. Each page has a certain popularity, which some SEO tools try to express using a “rank”. A page with higher popularity should have a higher rank. In the PR Yard catalogue, you can sort by statistics from Ahrefs (+ MOZ).