Working with data is crucial in online marketing activities. However, without sophisticated helpers, data acquisition is impossible. Among the popular "SEO tools" is the Czech SEMOR, behind which is the Czech SEO specialist Vít Michálek. What are its strengths and for whom is it a good choice?

What is SEMOR?

SEMOR is the name of an SEO tool that offers functions for measuring a website's position in search results (SERPs), recording and checking backlinks, technical analysis of the site and monitoring competitor websites, among other things. It serves as a source of important data that can be used to strengthen the site at the expense of competitors, but also in planning content strategy.

For example, SEMOR handles keyword analysis. It can find out the search rate, CPC (cost per click) and appearance in SERP titles. This data can be crucial when optimizing a website in comparison with competing web projects. A useful feature is GAP analysis - its main strength lies in finding weaknesses in content.

Who is SEMOR suitable for?

In general, SEMOR is a reasonable solution for anyone looking for a quality, yet affordable SEO tool. The target group is web project owners who handle their own website optimization, but also marketing specialists.

SEMOR provides valuable data for 51 countries (and for the, but it is not as expensive as other SEO tools. Users have a choice of two pricing plans, both of which offer perfect value for money. The thrifty plans also appeal to users who tackle SEO activities on a spur-of-the-moment basis and don't want (or can't afford) to pay for significantly more expensive applications.

Currently, around a thousand clients use SEMOR.

Key features of SEMOR

SEMOR is a multifunctional tool that consists of several sub-functions. The basic pillars are:

Other features include the aforementioned Contant GAP analysis, Link Digger and free NKS (keyword suggestion from whisperers).

Measuring search positions

Dealing only with a website's position in search results is like using a double-edged weapon. They are dynamic and largely individual (= a site that appears in the 1st position for someone may appear much lower for another user after typing the same query). In this respect, the tool in Google Search Console is more accurate because it shows the average position of a site over a certain period of time. The search engine has an advantage over SEMOR (and other similar tools) - it can collect other important data (e.g. about sites).

Even so, it is still advisable to address the positions of important keywords and keep an eye on them to ensure that the website stays among the first results. After all, the vast majority of users are directed to sites that appear on the first page of results. And thanks to SEMOR, you can quickly check if your website is being squeezed out by competitors. Compared to the aforementioned Search Console, you won't get as accurate results, but you'll get them faster.

Recording and checking backlinks

SEMOR allows monitoring the validity of backlinks and at the same time serves to record the expenses spent on linkbuilding for a specific project. Automatic checking of backlinks takes place every 6 days and you can find out about any changes in a clear report.

Technical check of on-page SEO

An integral part of SEMOR is the Augustýn robot, whose activity consists in crawling the website and checking specific parameters that affect the ranking of the page in search results.

Augustine's job description includes checking meta description and title, URL indexability (watches for error status), TTFB (Time To First Byte) speed and presence of robots.txt. You can read about the potential problems of each page in the report details.

Content GAP

Content GAP is not only useful for analysing competitor content that performs better in search than your website, but also for finding new topics (i.e. as part of your content strategy).

The simple concept of comparing sites after entering ULR addresses works very well and the results can be exported to XLS or CSV.

Link Digger

In the environment of a daily updated backlink database, it is possible to monitor the increase in the number of links for your site and for competing sites. In addition, SEMOR can alert you to newly arrived backlinks.

NKS (Keyword Designer)

Using keywords from the search engines can significantly strengthen your content strategy, and it is this data (from Google, Seznam and YouTube) that SEMOR works with in the Keyword Suggestion Tool or NKS. It's completely free and allows the found data to be downloaded as CSV or mm (FreeMind, Xmind).

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Content marketing

Create and distribute content that engages internet visitors, informs them about your services or product, and is designed to encourage them to purchase your services or product. Users consume content on the internet actively (search engines) or passively (magazines and social networks). Content marketing using PR articles and social media posts will help you get the necessary information to content consumers where they are looking for it or consuming it.

Advertorials (PR articles)

PR articles are advertising articles written by an editor as regular media content. Readers often don’t perceive the advertising message as an advertisement, but as a handy informative article. Paid or sponsored articles therefore belong to subliminal advertising. PR articles is an abbreviation used in the Czech language for the expression “paid advertising articles”. In professional circles, the term “advertorials” – a composite of “advert” and “editorial” (an article written by an editor) – tends to be used. On the PR Yard platform, you can order PR articles in English, Czech, Slovak, Polish and German.

Link building using paid articles

Paid articles are often used as a link-building method. Link-building is a term meaning to get backlinks. Internet search engines rank pages in search results (SERPs) according to the popularity of the page. Multiple sources called signals are used to evaluate site popularity. The popularity of the site is mainly determined by backlinks. Each page has a certain popularity, which some SEO tools try to express using a “rank”. A page with higher popularity should have a higher rank. In the PR Yard catalogue, you can sort by statistics from Ahrefs (+ MOZ).