A request for editorial services equates to the placing of an order for copywriting, translation and proofreading.

Administrators check each new request for editorial services and within 24 hours it is sent to the editors of the service offer area corresponding to the assignment. In some cases, administrators may not send a request for editorial services, but hide it. In this case, it will only be seen by the editors to whom you offer the business.

Editors can respond to requests. If a request is not suitable for an editor, they can reject the request and then the editor’s offer in the catalogue for your request will be hidden. But if they like the request, they can offer themselves for the request. This editor will then be highlighted in yellow for you in the catalogue.

If you don’t have a pre-prepared list of editors from whom you want to order, we recommend leaving the request in the system for 3-5 days in order to give editors time to respond to the request. Because editors can respond to enquiries, those who are not interested will be hidden in the catalogue, and those who are very interested will be highlighted. This self-tuning mechanism over time improves the range of editors available in the catalogue for each request.

Filling out the editorial services request form

You can purchase a copy of the order from an unlimited number of editors in addition to the request, so it is a good idea to write the request universally and write changes or individual additions for each editor in the chat in the order. The request setting automatically pre-filters the catalogue of editors after the “Order from catalogue (xxx offers)” button is clicked. Offers are sent in the newsletter to editors (a daily and weekly newsletter) based on the “Type of service” and “Language” settings.

Editing of an request for editorial services

Editing a request for editorial services is only possible until you place the first order for the request. After that, the editing of the request for editorial services is turned off so that the assignment to the editors does not change once it is in their hands.

After the modification of an article request is turned off, it is possible to add “supplements to an entry”.

Archive of requests for editorial services

The request archive is used to archive inactive requests. The system automatically moves requests to the archive after half a year of inactivity.

You can send a request to the archive by clicking on the blue round button with the trash can logo. You activate a request for articles from the archive by clicking on the green round button featuring the logo of a dustbin with a wings.

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Content marketing

Create and distribute content that engages internet visitors, informs them about your services or product, and is designed to encourage them to purchase your services or product. Users consume content on the internet actively (search engines) or passively (magazines and social networks). Content marketing using PR articles and social media posts will help you get the necessary information to content consumers where they are looking for it or consuming it.

Advertorials (PR articles)

PR articles are advertising articles written by an editor as regular media content. Readers often don’t perceive the advertising message as an advertisement, but as a handy informative article. Paid or sponsored articles therefore belong to subliminal advertising. PR articles is an abbreviation used in the Czech language for the expression “paid advertising articles”. In professional circles, the term “advertorials” – a composite of “advert” and “editorial” (an article written by an editor) – tends to be used. On the PR Yard platform, you can order PR articles in English, Czech, Slovak, Polish and German.

Link building using paid articles

Paid articles are often used as a link-building method. Link-building is a term meaning to get backlinks. Internet search engines rank pages in search results (SERPs) according to the popularity of the page. Multiple sources called signals are used to evaluate site popularity. The popularity of the site is mainly determined by backlinks. Each page has a certain popularity, which some SEO tools try to express using a “rank”. A page with higher popularity should have a higher rank. In the PR Yard catalogue, you can sort by statistics from Ahrefs (+ MOZ).