The standard page length used in PR Yard is 1500 characters without spaces.
The length of the Czech standard page is 1800 characters including spaces. This length is based on the functionality of typewriters (60 characters on 30 lines). Each country has its own length standard from 1125 characters without spaces to 1800 characters with spaces. Additionally, in the English-speaking world, word count is used instead of character count (US 250 words).
The PR Yard marketplace provides article publishing, copywriting and translation services. The European Union is the unifying element of many European countries, and uses its own standards for communication between individual countries. The European standard for a standard page is 1500 characters without spaces. PR Yard is international, so it uses this European standard.
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Create and distribute content that engages internet visitors, informs them about your services or product, and is designed to encourage them to purchase your services or product. Users consume content on the internet actively (search engines) or passively (magazines and social networks). Content marketing using PR articles and social media posts will help you get the necessary information to content consumers where they are looking for it or consuming it.
Advertorials (PR articles)
PR articles are advertising articles written by an editor as regular media content. Readers often don’t perceive the advertising message as an advertisement, but as a handy informative article. Paid or sponsored articles therefore belong to subliminal advertising. PR articles is an abbreviation used in the Czech language for the expression “paid advertising articles”. In professional circles, the term “advertorials” – a composite of “advert” and “editorial” (an article written by an editor) – tends to be used. On the PR Yard platform, you can order PR articles in English, Czech, Slovak, Polish and German.
Link building using paid articles
Paid articles are often used as a link-building method. Link-building is a term meaning to get backlinks. Internet search engines rank pages in search results (SERPs) according to the popularity of the page. Multiple sources called signals are used to evaluate site popularity. The popularity of the site is mainly determined by backlinks. Each page has a certain popularity, which some SEO tools try to express using a “rank”. A page with higher popularity should have a higher rank. In the PR Yard catalogue, you can sort by statistics from Ahrefs (+ MOZ).