A sponsored post is a paid article or social media publication that promotes a brand, product or service. Unlike traditional advertising, sponsored posts blend with the publisher's editorial content, providing value to readers while building your online presence and backlink profile.
Why Invest in Sponsored Posts?
- SEO value — each sponsored post with a dofollow link strengthens your domain rating
- Brand awareness — reach new audiences through established publishers
- Referral traffic — articles on high-traffic sites bring visitors directly
- Trust signals — being featured on reputable sites builds credibility
Types of Sponsored Posts on PR Yard
- Blog and magazine articles — editorial content published on websites with real traffic
- Instagram posts — sponsored content from influencers
- Facebook posts — paid publications on Facebook pages
- YouTube mentions — brand mentions in video content
How to Order Sponsored Posts
On PR Yard marketplace, you can browse 1,900+ publishers across 15+ languages. Every publisher shows verified metrics — Ahrefs DR, Moz DA, organic traffic and pricing. Create an order, select publishers, and your sponsored content goes live.
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Backlinks
Backlinks are one of the most important factors in SEO. These are links from other websites to your website, which search engines consider as an indicator of trustworthiness. Quality backlinks from relevant websites can significantly improve your website's search engine rankings.
There are several ways to get backlinks: - Creating quality content that others want to share - Guest posting on relevant websites - PR articles and advertorials
The quality of linking websites is key, not their quantity.
PR Articles (Advertorials)
PR articles are editorial content written in advertising form. Readers perceive it as a regular article, not as advertising, because it provides useful information. A PR article (or advertorial) falls under native advertising - it naturally fits into the website's content.
In the Czech environment, the term "PR article" is used, while abroad "advertorial" is more common (a compound of "advertisement" and "editorial"). In the PR Yard catalog, you can order PR articles in Czech, Slovak, Polish, German, and English.
Linkbuilding Through Paid Articles
Paid articles are an effective method of linkbuilding - building backlinks. Search engines evaluate the popularity of pages based on how many and how quality links point to them.
Each page has its own authority (ranking), which affects the weight of its links. In the PR Yard catalog, you'll find websites sorted by the Ahrefs Domain Rating (DR) metric, which measures domain strength. The higher the DR, the more valuable the links from that website are.