Approved service offers in the system are displayed with new enquiries to respond to. Each service offer is shown new enquiries, based on the language and service type settings. The link to the enquiry page can be found on the main administration page next to the service name or via the left menu and service detail. The date the enquiry was published is displayed in the top right corner of the enquiry. Enquiries are displayed starting from the most recent.
Offering to make an enquiry
Click on the green “Offer” button to offer your service to the advertiser in the editorial services catalogue. The enquiry will be hidden in the enquiry list and your service offer will be highlighted in yellow to the advertiser. If the service offer did not have “Show in catalogue” turned on in the page settings, the service offer will begin to show up in the catalogue for the advertiser and will be highlighted in yellow.
When an advertiser chooses an offered service, you do not have to confirm the order, but can place the order directly. The advertiser can also filter the “Offers only” option in the catalogue. Advertisers buy offers 2.7 times more often than free listings in the catalogue (*7/2022).
Refusing an enquiry
Click on the red “Refuse” button to reject the enquiry and the enquiry will be hidden in the enquiry list. Your service offer will be hidden from the advertiser in the site catalogue if it had “Show in catalogue” enabled in the settings.
Refusing all enquiries
At the bottom of the page, below the enquiries, there is a red “Refuse all” button. Click on the button to reject all enquiries on the page in bulk, see “Refusing an enquiry”.
Newsletter – new enquiries
Each publisher is sent a newsletter once a day with information about new enquiries for their site. If there are no corresponding enquiries, the newsletter is not sent.
The frequency at which they are sent, including the option of disabling dispatch, can be changed in the user settings. Clicking on the email in the top right of the administration will open a menu, where you will find the user’s “Settings”. In the user settings in the “Newsletter emails” block, you can change the newsletter sending to daily/weekly/never.
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Backlinks
Backlinks are one of the most important factors in SEO. These are links from other websites to your website, which search engines consider as an indicator of trustworthiness. Quality backlinks from relevant websites can significantly improve your website's search engine rankings.
There are several ways to get backlinks: - Creating quality content that others want to share - Guest posting on relevant websites - PR articles and advertorials
The quality of linking websites is key, not their quantity.
PR Articles (Advertorials)
PR articles are editorial content written in advertising form. Readers perceive it as a regular article, not as advertising, because it provides useful information. A PR article (or advertorial) falls under native advertising - it naturally fits into the website's content.
In the Czech environment, the term "PR article" is used, while abroad "advertorial" is more common (a compound of "advertisement" and "editorial"). In the PR Yard catalog, you can order PR articles in Czech, Slovak, Polish, German, and English.
Linkbuilding Through Paid Articles
Paid articles are an effective method of linkbuilding - building backlinks. Search engines evaluate the popularity of pages based on how many and how quality links point to them.
Each page has its own authority (ranking), which affects the weight of its links. In the PR Yard catalog, you'll find websites sorted by the Ahrefs Domain Rating (DR) metric, which measures domain strength. The higher the DR, the more valuable the links from that website are.