To accept orders, translators must first add their service offer to the system. A copywriter can add the services “writing, proofreading and translation”. Each service is added to the system separately.

Service check

All new services must be checked by the administrators. Administrators check for moral and legal requirements. Information about the result of the first check and the approval or disapproval of the service in the system will be emailed to the writer.

The administrators run ongoing checks of services enabled in the system. Copywriters are emailed about the removal of a service and the reason for removal. A deactivated service can be reinstated in the system after the administrators have checked it for compliance. Requests for re-inclusion are submitted to internal support in the administration.

Filling in the form to add a service

Below, you will find a description of each form field, accompanied by recommendations on how to fill them in correctly. Correctly completing the space addition form will speed up service approval by the administrator.

If you are unsure of anything when entering your service into the system, please use our authorised support in the administration menu or the chat window if the administrator is present online.

Modifying a service

The list of services enabled in the system is displayed on the main administration page and in the left menu. Click on the page title to open the service detail. A blue pencil circle appears in the top right of the detail to open the service edit form.

Suspension of service (holiday)

The service may be temporarily suspended in the system. This allows you to temporarily stop receiving orders during a period of illness or if you are on holiday. On the main administration page or in the service details, a green circle with an arrow (play) appears on the top right hand side to indicate that the service is enabled in the system. Clicking on it changes it to an orange circle with two commas (stop), which shows that the service is unavailable in the system.

Temporarily disabled services are shown crossed out in the left menu. You can turn the service on and off at will in the system.

Deleting a service

A service can be permanently deleted from your account. There is a red circle with a cross in the account details on the top right. If you click on the circle, the system will ask you if you really want to remove the service from your account and then remove it. The checkout records for this service will continue to be displayed.

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Content marketing

Create and distribute content that engages internet visitors, informs them about your services or product, and is designed to encourage them to purchase your services or product. Users consume content on the internet actively (search engines) or passively (magazines and social networks). Content marketing using PR articles and social media posts will help you get the necessary information to content consumers where they are looking for it or consuming it.

Advertorials (PR articles)

PR articles are advertising articles written by an editor as regular media content. Readers often don’t perceive the advertising message as an advertisement, but as a handy informative article. Paid or sponsored articles therefore belong to subliminal advertising. PR articles is an abbreviation used in the Czech language for the expression “paid advertising articles”. In professional circles, the term “advertorials” – a composite of “advert” and “editorial” (an article written by an editor) – tends to be used. On the PR Yard platform, you can order PR articles in English, Czech, Slovak, Polish and German.

Link building using paid articles

Paid articles are often used as a link-building method. Link-building is a term meaning to get backlinks. Internet search engines rank pages in search results (SERPs) according to the popularity of the page. Multiple sources called signals are used to evaluate site popularity. The popularity of the site is mainly determined by backlinks. Each page has a certain popularity, which some SEO tools try to express using a “rank”. A page with higher popularity should have a higher rank. In the PR Yard catalogue, you can sort by statistics from Ahrefs (+ MOZ).