The page to enter the administration is at “market.pryard.com”. The first time you enter the administration, the system will automatically create an account (register you). You can enter the system by using the login buttons via your favourite social network or by entering your email and password.
Basic settings during registration
After registration, you are automatically signed in as an advertiser. To switch to the publisher role, use the switcher in the top menu of the administration. The system will also ask you to select your currency (CZK or EUR) and verify your email address.
You can switch between advertiser and publisher roles at any time.
If your social network does not provide a verified email address or you have chosen to sign in with an email address, an authorisation email will be sent to your email with a link to verify your email address, which you must visit.
Contact and email settings
In the administration, click your email with the gear icon in the top right — it opens “Settings” directly.
In the “Contact” block, you set your name and phone number. The email is not editable. To change it, write to the internal support in the left menu below.
In the “Billing Information” block, you fill in your company (or your own name if you are not a business), address, country, tax ID and VAT number. Based on the tax ID, the system treats you either as a business or as a non-business individual. Czech companies can load the details with the “Load from ARES” button right after entering the tax ID; the VAT number is verified automatically via VIES.
In the “Commission payout” block, you fill in the bank account and bank code. We use them when you do not supply an invoice with the payout, businesses state their bank details on their own invoice. Businesses upload their own invoice with the payout request, non-business individuals click “I'm not a business”. This is described in detail in Payment of earnings.
In the “Information emails” block, you can turn on and off the sending of different types of emails from the system. For new enquiries, you can also set the dispatch frequency (daily/weekly).
Sponsored articles
A sponsored article is a text written for the readers of a particular website, in which your brand or product appears in context, with a link to your website. Readers take it as a regular article because it gives them something, and that is why search engines and AI assistants read it too.
In the PR Yard catalog you see the topic, traffic and publication price upfront for every website and pay only for published articles. You order articles in English, German, Polish, Czech, Spanish and other languages, from one account.
Visibility in search engines and AI
Search engines and AI assistants build their answers from what trusted websites have written about a field. An article on an industry website is such a source: for search engines it brings a link, for AI the context in which your company is written about.
Nobody can honestly guarantee that a specific model will name you. Articles on the websites AI draws from raise the chance. How it works and what to do about it: visibility in search engines and AI.
Backlinks and link building
Backlinks remain one of the most important ranking factors in search engines. A link from editorial text on a quality website passes authority to your website. What matters is the quality and topical closeness of the linking website, not the number of links.
Buying backlinks in the catalog comes without a subscription: websites sorted by domain strength (DR), traffic and price, and you pay only for published articles. The basis of link building for agencies and companies.