The page to enter the administration is at “market.pryard.com”. The first time you enter the administration, the system will automatically create an account (register you). You can enter the system by using the login buttons via your favourite social network or by entering your email and password.
Basic settings during registration
When you enter the system for the first time, the administration will ask you for some basic setup information:
- Account type: advertiser or publisher (select)
- Currency: choose between Czk (CZK), Eur (€) and Usd ($)
- (optional) Email: if your social network does not provide it
If your social network does not provide a verified email address or you have chosen to sign in with an email address, an authorisation email will be sent to your email with a link to verify your email address, which you must visit.
Contact and email settings
In the administration, on the top right under your email, there is a menu where you will find “Settings”.
In the “Contact” block, you set your name and phone number. The email is not editable. To change it, write to the internal support in the left menu below.
The “Payouts - Non-businesses” block is for non-businesses who do not provide an invoice with their commission payment demand.
In the “Information emails” block, you can turn on and off the sending of different types of emails from the system. For new enquiries, you can also set the dispatch frequency (daily/weekly).
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Create and distribute content that engages internet visitors, informs them about your services or product, and is designed to encourage them to purchase your services or product. Users consume content on the internet actively (search engines) or passively (magazines and social networks). Content marketing using PR articles and social media posts will help you get the necessary information to content consumers where they are looking for it or consuming it.
Advertorials (PR articles)
PR articles are advertising articles written by an editor as regular media content. Readers often don’t perceive the advertising message as an advertisement, but as a handy informative article. Paid or sponsored articles therefore belong to subliminal advertising. PR articles is an abbreviation used in the Czech language for the expression “paid advertising articles”. In professional circles, the term “advertorials” – a composite of “advert” and “editorial” (an article written by an editor) – tends to be used. On the PR Yard platform, you can order PR articles in English, Czech, Slovak, Polish and German.
Link building using paid articles
Paid articles are often used as a link-building method. Link-building is a term meaning to get backlinks. Internet search engines rank pages in search results (SERPs) according to the popularity of the page. Multiple sources called signals are used to evaluate site popularity. The popularity of the site is mainly determined by backlinks. Each page has a certain popularity, which some SEO tools try to express using a “rank”. A page with higher popularity should have a higher rank. In the PR Yard catalogue, you can sort by statistics from Ahrefs (+ MOZ).