The page to enter the administration is at “market.pryard.com”. The first time you enter the administration, the system will automatically create an account (register you). You can enter the system by using the login buttons via your favourite social network or by entering your email and password.
Basic settings during registration
When you enter the system for the first time, the administration will ask you for some basic setup information:
- Account type: advertiser or publisher (select)
- Currency: choose between Czk (CZK), Eur (€) and Usd ($)
- (optional) Email: if your social network does not provide it
If your social network does not provide a verified email address or you have chosen to sign in with an email address, an authorisation email will be sent to your email with a link to verify your email address, which you must visit.
Contact and email settings
In the administration, on the top right under your email, there is a menu where you will find “Settings”.
In the “Contact” block, you set your name and phone number. The email is not editable. To change it, write to the internal support in the left menu below.
The “Payouts - Non-businesses” block is for non-businesses who do not provide an invoice with their commission payment demand.
In the “Information emails” block, you can turn on and off the sending of different types of emails from the system. For new enquiries, you can also set the dispatch frequency (daily/weekly).
Call 📞 (+420) 774 776 765 or write 📧 info@pryard.com, 📢 tell us what you need 🤩 and we will organise everything. 👍
Backlinks
Backlinks are one of the most important factors in SEO. These are links from other websites to your website, which search engines consider as an indicator of trustworthiness. Quality backlinks from relevant websites can significantly improve your website's search engine rankings.
There are several ways to get backlinks: - Creating quality content that others want to share - Guest posting on relevant websites - PR articles and advertorials
The quality of linking websites is key, not their quantity.
PR Articles (Advertorials)
PR articles are editorial content written in advertising form. Readers perceive it as a regular article, not as advertising, because it provides useful information. A PR article (or advertorial) falls under native advertising - it naturally fits into the website's content.
In the Czech environment, the term "PR article" is used, while abroad "advertorial" is more common (a compound of "advertisement" and "editorial"). In the PR Yard catalog, you can order PR articles in Czech, Slovak, Polish, German, and English.
Linkbuilding Through Paid Articles
Paid articles are an effective method of linkbuilding - building backlinks. Search engines evaluate the popularity of pages based on how many and how quality links point to them.
Each page has its own authority (ranking), which affects the weight of its links. In the PR Yard catalog, you'll find websites sorted by the Ahrefs Domain Rating (DR) metric, which measures domain strength. The higher the DR, the more valuable the links from that website are.