Money earned from the sale of advertorials or editorial services is deposited in the treasury. You can see the status of the cash register at the top of the administration. You can have your earnings paid out by clicking on the checkout status. Then a menu will open, in which you will find the “Payouts” item.

On the “Payouts” page there is a short form for earnings payment with a pre-filled amount from the cash register and a “Request payout” button.

After a payout request is submitted, a table of payout requests appears below the form. If you have been paid previously, the table will already be displayed. For unpaid requests, you have two buttons. An “Upload invoice” button to upload an invoice, which will open a “drag & drop” form for you to attach the invoice to the payout request. And an “I am not a business” button to notify you that you are not a business. As a non-business, you fill in your bank account number and bank in “Settings”.

If you are a VAT payer, you add VAT to the invoice amount. It is possible to use reverse charging. Your VAT number is verified automatically via VIES.

All published articles are checked on an ongoing basis. If you have unresolved complaints with the administrators (missing or altered articles), the payment of earnings is suspended until the complaints are resolved.

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Content marketing

Create and distribute content that engages internet visitors, informs them about your services or product, and is designed to encourage them to purchase your services or product. Users consume content on the internet actively (search engines) or passively (magazines and social networks). Content marketing using PR articles and social media posts will help you get the necessary information to content consumers where they are looking for it or consuming it.

Advertorials (PR articles)

PR articles are advertising articles written by an editor as regular media content. Readers often don’t perceive the advertising message as an advertisement, but as a handy informative article. Paid or sponsored articles therefore belong to subliminal advertising. PR articles is an abbreviation used in the Czech language for the expression “paid advertising articles”. In professional circles, the term “advertorials” – a composite of “advert” and “editorial” (an article written by an editor) – tends to be used. On the PR Yard platform, you can order PR articles in English, Czech, Slovak, Polish and German.

Link building using paid articles

Paid articles are often used as a link-building method. Link-building is a term meaning to get backlinks. Internet search engines rank pages in search results (SERPs) according to the popularity of the page. Multiple sources called signals are used to evaluate site popularity. The popularity of the site is mainly determined by backlinks. Each page has a certain popularity, which some SEO tools try to express using a “rank”. A page with higher popularity should have a higher rank. In the PR Yard catalogue, you can sort by statistics from Ahrefs (+ MOZ).