Money earned from the sale of advertorials or editorial services is deposited in the treasury. You can see the status of the cash register at the top of the administration. You can have your earnings paid out by clicking on the checkout status. Then a menu will open, in which you will find the “Payouts” item.
On the “Payouts” page there is a short form for earnings payment with a pre-filled amount from the cash register and a “Request payout” button.
After a payout request is submitted, a table of payout requests appears below the form. If you have been paid previously, the table will already be displayed. For unpaid requests, you have two buttons. An “Upload invoice” button to upload an invoice, which will open a “drag & drop” form for you to attach the invoice to the payout request. And an “I am not a business” button to notify you that you are not a business. As a non-business, you fill in your bank account number and bank in “Settings”.
If you are a VAT payer, you add VAT to the invoice amount. It is possible to use reverse charging. Your VAT number is verified automatically via VIES.
All published articles are checked on an ongoing basis. If you have unresolved complaints with the administrators (missing or altered articles), the payment of earnings is suspended until the complaints are resolved.
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Backlinks
Backlinks are one of the most important factors in SEO. These are links from other websites to your website, which search engines consider as an indicator of trustworthiness. Quality backlinks from relevant websites can significantly improve your website's search engine rankings.
There are several ways to get backlinks: - Creating quality content that others want to share - Guest posting on relevant websites - PR articles and advertorials
The quality of linking websites is key, not their quantity.
PR Articles (Advertorials)
PR articles are editorial content written in advertising form. Readers perceive it as a regular article, not as advertising, because it provides useful information. A PR article (or advertorial) falls under native advertising - it naturally fits into the website's content.
In the Czech environment, the term "PR article" is used, while abroad "advertorial" is more common (a compound of "advertisement" and "editorial"). In the PR Yard catalog, you can order PR articles in Czech, Slovak, Polish, German, and English.
Linkbuilding Through Paid Articles
Paid articles are an effective method of linkbuilding - building backlinks. Search engines evaluate the popularity of pages based on how many and how quality links point to them.
Each page has its own authority (ranking), which affects the weight of its links. In the PR Yard catalog, you'll find websites sorted by the Ahrefs Domain Rating (DR) metric, which measures domain strength. The higher the DR, the more valuable the links from that website are.