You will be notified of a new order by email. If the order is an offer or counter-offer you can accept or decline it.
In the order lists, you can put a yellow star next to each order to mark and highlight it. Click on the order status to get to the order details.
- Order confirmation
- Delivery of the draft article
- Publication check
1. Order confirmation
If an advertiser makes you an offer or changes the price of your offer, you must confirm or reject the order. If you do not accept or reject the offer within 3 days, it will be cancelled by the system.
2. Delivery of the draft article
The advertiser can deliver the article for publication himself or order it from PR Yard editorial office. In this case, wait for the delivery of the draft article.
If the advertiser has commissioned you to write an article in addition to the audience, you have 5 days to submit a draft article. If you do not submit the draft, the deal will be cancelled for inactivity.
You can write questions and comments to the advertiser about the draft article using the window below the draft article.
If the draft article is not approved or commented on by the advertiser within 3 days of the last communication, the assigned reviewer will review the submitted draft. When the published article meets the assignment, the reviewer approves it for publication. If it does not match, the reviewer files a claim with you. If you ignore requests to modify the draft article, the controller may cancel the order in consultation with the advertiser.
3. Publication check
After the approval of the article draft or the delivery of the article content, you have 5 days to publish the article. If it is not possible to publish the article within this timeframe, for example due to the fullness of the publication schedule, enter the expected publication date in the shop details.
The deal can be cancelled up to the time of publication.
After publication, enter the URL of the published article in the store details. The published article is checked by PR Yard’s reviewers for content compliance with the approved article draft and for other problems (advertising overlap). The publication is then approved.
The advertiser can retroactively request a change (change of company address, withdrawal of the article) or deletion of the article.
Each article goes through a weekly review after approval and any changes or deletions are addressed with you.
Expiry of the order
Order reports also show the expiry date of the order. The expiry date and time are intended as informative details that determine by when the next order action should happen. Sometimes the expiry date leads to the end of the order (acceptance of an offer, delivery of a proposal, publication of an article), so that the advertiser does not unnecessarily block funds on an order that “fails”. Sometimes expiry prompts the activity of a checker who, on the side of the advertiser, publisher or editor, communicates by phone or email what the problem is and arranges to correct it (not checking the draft article, not responding to comments). The goal of the checker is primarily to successfully complete the order.
Timing of steps
- Approval of the offer or counter-offer from the advertiser – 3 days.
- Delivery of the draft article – 5 days.
- Reaction to a draft article or a comment by the opposing party – 3 days. Expiry is always set according to the last comment.
- Article publication – 5 days or set publication date.
You may see messages from the advertiser at the top of the page. Click on the “Ok” button to confirm that you have read the message and it will be hidden. The message will remain recorded in the order history (timeline) at the bottom of the page.
The first block contains the description of the order, including the brief for writing the article.
The second block contains a form for inserting a draft article. Here you will also see the content supplied for publication. If you are waiting for an article to be delivered, this block may not be temporarily displayed.
The third block contains a form for sending a message to the advertiser. The communication forms are dynamically displayed according to the status of the order.
The fourth block contains the transaction history in the form of a time line. Important milestones and communications with the editor or publisher are recorded here.
Supervision of orders
All orders are continuously monitored by designated controllers, who proactively intervene in case of any ambiguities or problems. Completed orders are still machine-checked approximately once a week. In the event of problems, the controllers again actively address them.
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Create and distribute content that engages internet visitors, informs them about your services or product, and is designed to encourage them to purchase your services or product. Users consume content on the internet actively (search engines) or passively (magazines and social networks). Content marketing using PR articles and social media posts will help you get the necessary information to content consumers where they are looking for it or consuming it.
Advertorials (PR articles)
PR articles are advertising articles written by an editor as regular media content. Readers often don’t perceive the advertising message as an advertisement, but as a handy informative article. Paid or sponsored articles therefore belong to subliminal advertising. PR articles is an abbreviation used in the Czech language for the expression “paid advertising articles”. In professional circles, the term “advertorials” – a composite of “advert” and “editorial” (an article written by an editor) – tends to be used. On the PR Yard platform, you can order PR articles in English, Czech, Slovak, Polish and German.
Link building using paid articles
Paid articles are often used as a link-building method. Link-building is a term meaning to get backlinks. Internet search engines rank pages in search results (SERPs) according to the popularity of the page. Multiple sources called signals are used to evaluate site popularity. The popularity of the site is mainly determined by backlinks. Each page has a certain popularity, which some SEO tools try to express using a “rank”. A page with higher popularity should have a higher rank. In the PR Yard catalogue, you can sort by statistics from Ahrefs (+ MOZ).