You will be notified of a new order by email. If the order is an offer or counter-offer you can accept or decline it.
In the order lists, you can put a yellow star next to each order to mark and highlight it. Click on the order status to get to the order details.
Order process
- Order confirmation
- Delivery of the draft article
- Publication check
1. Order confirmation
If an advertiser makes you an offer or changes the price of your offer, you must confirm or reject the order. If you do not accept or reject the offer within 3 days, it will be cancelled by the system.
2. Delivery of the draft article
The advertiser can deliver the article for publication himself or order it from PR Yard editorial office. In this case, wait for the delivery of the draft article.
If the advertiser has commissioned you to write an article in addition to the audience, you have 5 days to submit a draft article. If you do not submit the draft, the deal will be cancelled for inactivity.
You can write questions and comments to the advertiser about the draft article using the window below the draft article.
If the draft article is not approved or commented on by the advertiser within 3 days of the last communication, the assigned reviewer will review the submitted draft. When the published article meets the assignment, the reviewer approves it for publication. If it does not match, the reviewer files a claim with you. If you ignore requests to modify the draft article, the controller may cancel the order in consultation with the advertiser.
3. Publication check
After the approval of the article draft or the delivery of the article content, you have 5 days to publish the article. If it is not possible to publish the article within this timeframe, for example due to the fullness of the publication schedule, enter the expected publication date in the shop details.
The deal can be cancelled up to the time of publication.
After publication, enter the URL of the published article in the store details. The published article is checked by PR Yard’s reviewers for content compliance with the approved article draft and for other problems (advertising overlap). The publication is then approved.
The advertiser can retroactively request a change (change of company address, withdrawal of the article) or deletion of the article.
Each article goes through a weekly review after approval and any changes or deletions are addressed with you.
Expiry of the order
Order reports also show the expiry date of the order. The expiry date and time are intended as informative details that determine by when the next order action should happen. Sometimes the expiry date leads to the end of the order (acceptance of an offer, delivery of a proposal, publication of an article), so that the advertiser does not unnecessarily block funds on an order that “fails”. Sometimes expiry prompts the activity of a checker who, on the side of the advertiser, publisher or editor, communicates by phone or email what the problem is and arranges to correct it (not checking the draft article, not responding to comments). The goal of the checker is primarily to successfully complete the order.
Timing of steps
- Approval of the offer or counter-offer from the advertiser – 3 days.
- Delivery of the draft article – 5 days.
- Reaction to a draft article or a comment by the opposing party – 3 days. Expiry is always set according to the last comment.
- Article publication – 5 days or set publication date.
Order detail
You may see messages from the advertiser at the top of the page. Click on the “Ok” button to confirm that you have read the message and it will be hidden. The message will remain recorded in the order history (timeline) at the bottom of the page.
The first block contains the description of the order, including the brief for writing the article.
The second block contains a form for inserting a draft article. Here you will also see the content supplied for publication. If you are waiting for an article to be delivered, this block may not be temporarily displayed.
The third block contains a form for sending a message to the advertiser. The communication forms are dynamically displayed according to the status of the order.
The fourth block contains the transaction history in the form of a time line. Important milestones and communications with the editor or publisher are recorded here.
Supervision of orders
All orders are continuously monitored by designated controllers, who proactively intervene in case of any ambiguities or problems. Completed orders are still machine-checked approximately once a week. In the event of problems, the controllers again actively address them.
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Backlinks
Backlinks are one of the most important factors in SEO. These are links from other websites to your website, which search engines consider as an indicator of trustworthiness. Quality backlinks from relevant websites can significantly improve your website's search engine rankings.
There are several ways to get backlinks: - Creating quality content that others want to share - Guest posting on relevant websites - PR articles and advertorials
The quality of linking websites is key, not their quantity.
PR Articles (Advertorials)
PR articles are editorial content written in advertising form. Readers perceive it as a regular article, not as advertising, because it provides useful information. A PR article (or advertorial) falls under native advertising - it naturally fits into the website's content.
In the Czech environment, the term "PR article" is used, while abroad "advertorial" is more common (a compound of "advertisement" and "editorial"). In the PR Yard catalog, you can order PR articles in Czech, Slovak, Polish, German, and English.
Linkbuilding Through Paid Articles
Paid articles are an effective method of linkbuilding - building backlinks. Search engines evaluate the popularity of pages based on how many and how quality links point to them.
Each page has its own authority (ranking), which affects the weight of its links. In the PR Yard catalog, you'll find websites sorted by the Ahrefs Domain Rating (DR) metric, which measures domain strength. The higher the DR, the more valuable the links from that website are.