In order for publishers to accept orders for advertorials (paid articles), they must first add their site to the system. We support websites and profiles on Instagram, Twitter, Facebook and YouTube. Other social networks (TikTok, LinkedIn, etc.) are not currently accepted. Each page is added to the system separately.

Checking the site

All new pages must pass an admin check. The administrators check the minimum technical, moral and legal requirements for the site. The publisher will be emailed about the result of the first check and the approval or disapproval of the page in the system.

Administrators run ongoing checks on pages allowed in the system by automated technical means and by conducting their own visual inspections. If a page no longer meets the minimum technical, moral or legal requirements, it is removed from the system. The publisher is informed of the removal of the page by email, with a statement of the reason for removal. The removed page can be reinstated in the system after the defects have been corrected and checked by the administrators. Requests for re-inclusion should be written to the internal support in the administration.

Adding a site — 2-step form with AI

Adding a new site is now fast and simple. Just enter the URL of your website or profile and the system automatically fills in the name, language and description using AI. You only need to review, complete the pricing and submit.

Step 1: Enter the URL

Enter the address of your site or profile. You don’t need to type http:// or https:// — the system adds the scheme automatically and also follows redirects (http → https, non-www → www, etc.), saving the final destination. After clicking “Analyze website”, the system fetches publicly available information and within a few seconds pre-fills the name, language and description.

If the URL already exists in the system under another account, you’ll get an immediate error message and cannot continue — each site can only be in the system once.

Step 2: Review and complete

You can edit the AI suggestion at any time. Just add the pricing and submit the form.

If the analysis fails (site unreachable, AI error), the form opens empty and you can fill in all fields manually. If you are unsure, please use our authorised support in the administration menu or the chat window if the administrator is present online.

Editing a page

The list of pages allowed in the system is displayed on the main administration page and in the left menu. Click on the page title to open the page detail. The Edit button in the top right of the detail opens the page edit form.

Pausing a page (holiday)

You can temporarily pause a page in the system, for example during a holiday or illness. On the main administration page and in the page detail, each page shows its status: “Listed in the catalog” or “Paused since” with a date. Next to the status is the Pause button. After you click it, the system explains what happens: the page disappears from the catalog, no new orders arrive and orders already in progress continue unchanged. A second click confirms the pause.

A paused page shows a green Resume button instead of Pause. One click returns it to the catalog, with no further confirmation. Paused pages appear greyed out in the left menu with a pause icon.

Deleting a page

You can permanently delete a page from your account. Use this option if you want to add the page to another account (selling pages). A page in the system can only be in one account. There is a Delete button in the account details on the top right. Clicking on it will pre-emptively ask you if you really want to remove the page from your account, and then remove it. The checkout records for that page will continue to be displayed.

Site requirements

Only sites that meet the rules below will be accepted into the system:

  1. Ahrefs DR 10+
  2. Organic traffic value (Google) 50+, or at least 3,000 active users in 30 days according to connected Google Analytics
  3. Less than 70% of backlinks are nofollow
  4. Number of domains being linked to is maximum 20 times higher than number of domains linking to the website
  5. Domain age 1+ year

Rules 1, 2 and 3 do not apply to a website that has at least 3,000 active users in 30 days according to connected Google Analytics. A connected Google Search Console replaces the estimated organic traffic in rule 2 with real clicks from Google.

Only social accounts that meet the rules below are accepted into the system:

  1. Minimum 1000 followers
  2. Minimum 1% engagement

Sponsored articles

A sponsored article is a text written for the readers of a particular website, in which your brand or product appears in context, with a link to your website. Readers take it as a regular article because it gives them something, and that is why search engines and AI assistants read it too.

In the PR Yard catalog you see the topic, traffic and publication price upfront for every website and pay only for published articles. You order articles in English, German, Polish, Czech, Spanish and other languages, from one account.

Visibility in search engines and AI

Search engines and AI assistants build their answers from what trusted websites have written about a field. An article on an industry website is such a source: for search engines it brings a link, for AI the context in which your company is written about.

Nobody can honestly guarantee that a specific model will name you. Articles on the websites AI draws from raise the chance. How it works and what to do about it: visibility in search engines and AI.

Backlinks and link building

Backlinks remain one of the most important ranking factors in search engines. A link from editorial text on a quality website passes authority to your website. What matters is the quality and topical closeness of the linking website, not the number of links.

Buying backlinks in the catalog comes without a subscription: websites sorted by domain strength (DR), traffic and price, and you pay only for published articles. The basis of link building for agencies and companies.