In order for publishers to accept orders for advertorials (paid articles), they must first add their site to the system. We support websites and profiles on Instagram, Twitter, Facebook and YouTube. Other social networks (TikTok, LinkedIn, etc.) are not currently accepted. Each page is added to the system separately.
Checking the site
All new pages must pass an admin check. The administrators check the minimum technical, moral and legal requirements for the site. The publisher will be emailed about the result of the first check and the approval or disapproval of the page in the system.
Administrators run ongoing checks on pages allowed in the system by automated technical means and by conducting their own visual inspections. If a page no longer meets the minimum technical, moral or legal requirements, it is removed from the system. The publisher is informed of the removal of the page by email, with a statement of the reason for removal. The removed page can be reinstated in the system after the defects have been corrected and checked by the administrators. Requests for re-inclusion should be written to the internal support in the administration.
Adding a site — 2-step form with AI
Adding a new site is now fast and simple. Just enter the URL of your website or profile and the system automatically fills in the name, language and description using AI. You only need to review, complete the pricing and submit.
Step 1: Enter the URL
Enter the address of your site or profile. You don’t need to type http:// or https:// — the system adds the scheme automatically and also follows redirects (http → https, non-www → www, etc.), saving the final destination. After clicking “Analyze website”, the system fetches publicly available information and within a few seconds pre-fills the name, language and description.
If the URL already exists in the system under another account, you’ll get an immediate error message and cannot continue — each site can only be in the system once.
Step 2: Review and complete
You can edit the AI suggestion at any time. Just add the pricing and submit the form.
- URL – After analysis, the final address where the site actually runs will be shown (possibly redirected to the https or www version). You can edit it manually.
- Name – AI fills in an apt name for the site. It should not contain the URL or the domain (e.g. “Daily News”, not “dailynews.com”). You can edit the name at any time. Max. 60 characters.
- Language – AI automatically detects the main language of the site. If the site mixes several languages, select the predominant one.
- Description – AI fills in a factual description of what the site is about. Please add your terms, technical parameters and publishing restrictions (e.g. article length, forbidden topics). Max. 120 characters. Don’t include web addresses, emails, phone numbers or calls to contact outside the PR Yard platform.
- Unique visitors (UID) / month – average number of unique visitors per month. Optional, but helps advertisers make decisions.
- Price for publishing the article – the price for publication of the article, whether written by you (for an extra fee) or delivered ready for publication. Required.
- Price for writing the article – the price for which you will write an article according to the advertiser’s instructions. Optional: if left empty, the system automatically sets it to 0 and disables this service. In that case, the advertiser will have to deliver their own text or order writing from a copywriter. If you check “I only publish my own articles”, the system will always require the advertiser to order the writing from you.
- Link attribution in published articles – you declare which rel attribute you add to links in published PR articles: Not marked (follow), Nofollow, or Sponsored. Advertisers see this in the directory before they buy, so please fill it in truthfully – it prevents disputes and order cancellations. The default value is “Not marked (follow)”.
- Additional services – an optional collapsible section. You can add up to 3 additional paid services that the advertiser can order alongside the article (e.g. extra-long article, newsletter addition, interview, ad banner, charging for links).
If the analysis fails (site unreachable, AI error), the form opens empty and you can fill in all fields manually. If you are unsure, please use our authorised support in the administration menu or the chat window if the administrator is present online.
Editing a page
The list of pages allowed in the system is displayed on the main administration page and in the left menu. Click on the page title to open the page detail. A blue pencil circle appears in the top right of the detail to open the page edit form.
Pausing a page (holiday)
A page can be temporarily suspended in the system. This allows you to temporarily stop receiving orders during a period of illness or if you go on holiday. A green circle with an arrow (play) will appear on the top right of the main administration page or in the page details to indicate that the page is enabled in the system. Clicking on it changes it to an orange circle with two commas (stop), which indicates that the page is unavailable in the system.
Temporarily disabled pages are shown with a strikethrough in the left menu. You can turn the page on and off at will in the system.
Deleting a page
You can permanently delete a page from your account. Use this option if you want to add the page to another account (selling pages). A page in the system can only be in one account. There is a red circle with a cross in the account details on the top right. Clicking on the circle will pre-emptively ask you if you really want to remove the page from your account, and then remove it. The checkout records for that page will continue to be displayed.
Site requirements
Only sites that meet the rules below will be accepted into the system:
- Ahrefs DR 10+
- Organic traffic value (Google) 50+
- Backlinks are <70% nofollow
- Number of domains being linked to is maximum 20 times higher than number of domains linking to the website
- Domain age 1+ year
Only social accounts that meet the rules below are accepted into the system:
- Minimum 1000 followers
- Minimum 1% engagement
Sponsored articles
A sponsored article is a text written for the readers of a particular website, in which your brand or product appears in context, with a link to your website. Readers take it as a regular article because it gives them something, and that is why search engines and AI assistants read it too.
In the PR Yard catalog you see the topic, traffic and publication price upfront for every website and pay only for published articles. You order articles in English, German, Polish, Czech, Spanish and other languages, from one account.
Visibility in search engines and AI
Search engines and AI assistants build their answers from what trusted websites have written about a field. An article on an industry website is such a source: for search engines it brings a link, for AI the context in which your company is written about.
Nobody can honestly guarantee that a specific model will name you. Articles on the websites AI draws from raise the chance. How it works and what to do about it: visibility in search engines and AI.
Backlinks and link building
Backlinks remain one of the most important ranking factors in search engines. A link from editorial text on a quality website passes authority to your website. What matters is the quality and topical closeness of the linking website, not the number of links.
Buying backlinks in the catalog comes without a subscription: websites sorted by domain strength (DR), traffic and price, and you pay only for published articles. The basis of link building for agencies and companies.