In order for publishers to accept orders for advertorials (paid articles), they must first add their site to the system. Publishers can add a website and social media accounts on Instagram, Facebook, YouTube and Twitter. Each page is added to the system separately.

Checking the site

All new pages must pass an admin check. The administrators check the minimum technical, moral and legal requirements for the site. The publisher will be emailed about the result of the first check and the approval or disapproval of the page in the system.

Administrators run ongoing checks on pages allowed in the system by automated technical means and by conducting their own visual inspections. If a page no longer meets the minimum technical, moral or legal requirements, it is removed from the system. The publisher is informed of the removal of the page by email, with a statement of the reason for removal. The removed page can be reinstated in the system after the defects have been corrected and checked by the administrators. Requests for re-inclusion should be written to the internal support in the administration.

Filling in the form to add a page

Below you will find a description of each form field and recommendations on how to fill them in correctly. The correct completion of the form for adding a space will speed up the approval of the space by the administrator.

If you are unsure of anything when entering your site into the system, please use our authorised support in the administration menu or the chat window if the administrator is present online.

Editing a page

The list of pages allowed in the system is displayed on the main administration page and in the left menu. Click on the page title to open the page detail. A blue pencil circle appears in the top right of the detail to open the page edit form.

Pausing a page (holiday)

A page can be temporarily suspended in the system. This allows you to temporarily stop receiving orders during a period of illness or if you go on holiday. A green circle with an arrow (play) will appear on the top right of the main administration page or in the page details to indicate that the page is enabled in the system. Clicking on it changes it to an orange circle with two commas (stop), which indicates that the page is unavailable in the system.

Temporarily disabled pages are shown with a strikethrough in the left menu. You can turn the page on and off at will in the system.

Deleting a page

You can permanently delete a page from your account. Use this option if you want to add the page to another account (selling pages). A page in the system can only be in one account. There is a red circle with a cross in the account details on the top right. Clicking on the circle will pre-emptively ask you if you really want to remove the page from your account, and then remove it. The checkout records for that page will continue to be displayed.

Site requirements

Only sites that meet the rules below will be accepted into the system:

  1. Ahrefs DR 10+
  2. Organic traffic value (Google) 50+
  3. Backlinks are <70% nofollow
  4. Number of domains being linked to is maximum 20 times higher than number of domains linking to the website
  5. Domain age 1+ year

Only social accounts that meet the rules below are accepted into the system:

  1. Minimum 1000 followers
  2. Minimum 1% engagement

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Backlinks

Backlinks are one of the most important factors in SEO. These are links from other websites to your website, which search engines consider as an indicator of trustworthiness. Quality backlinks from relevant websites can significantly improve your website's search engine rankings.

There are several ways to get backlinks: - Creating quality content that others want to share - Guest posting on relevant websites - PR articles and advertorials

The quality of linking websites is key, not their quantity.

PR Articles (Advertorials)

PR articles are editorial content written in advertising form. Readers perceive it as a regular article, not as advertising, because it provides useful information. A PR article (or advertorial) falls under native advertising - it naturally fits into the website's content.

In the Czech environment, the term "PR article" is used, while abroad "advertorial" is more common (a compound of "advertisement" and "editorial"). In the PR Yard catalog, you can order PR articles in Czech, Slovak, Polish, German, and English.

Linkbuilding Through Paid Articles

Paid articles are an effective method of linkbuilding - building backlinks. Search engines evaluate the popularity of pages based on how many and how quality links point to them.

Each page has its own authority (ranking), which affects the weight of its links. In the PR Yard catalog, you'll find websites sorted by the Ahrefs Domain Rating (DR) metric, which measures domain strength. The higher the DR, the more valuable the links from that website are.