You can outrank your competitors in search with quality content and the right promotion. When it comes to SEO (search engine optimization), finding the right strategy is not always easy. However, there are sophisticated tools that make the process significantly easier. In addition to Ahrefs or Majestic SEO, Moz is one of the absolute best.

What is Moz

Moz is a comprehensive SEO software suite of over 55 tools to improve search results, increase traffic and acquire customers. Moz helps is useful in content planning for keyword analysis, competitor tracking, analyzing the difficulty of ranking on the first page of Google search, keyword prioritization, link building, and more.

Moz Pro vs. Moz Local

Moz gives you a choice between two basic packages: Moz Pro and Moz Local.

The Moz Pro variant is designed as an all-in-one and includes virtually all tools:

The Moz Local option is designed for users who are primarily concerned with local SEO. Again, this is a set of detailed analytical tools with a very intuitive interface.

Moz DA and PA metrics

Domain authority (Moz DA) and page authority (Moz PA) are metrics used in the Moz environment to predict the success of a page's placement in search engine results pages (SERPs).

The DA/PA score is calculated algorithmically on a scale of 1 to 100. From Moz's perspective, higher scores are the key to better SERP results.

Although many linkbuilders judge the quality of sites based on these metrics, these are internal Moz evaluations - Google and other search engines do not take DA/PA into account when generating search results.

So don't confuse DA/PA with Google Page Rank, nor take DA/PA as a Google ranking factor, although you can use it as a guide when looking for new linkbuilding opportunities.

Is it possible to use Moz for free?

Like most competing SEO tools, Moz offers a suite of services that users can use for free. The Free SEO Tools package is quite comprehensive and includes tools for domain, keyword and competitor analysis.

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Content marketing

Create and distribute content that engages internet visitors, informs them about your services or product, and is designed to encourage them to purchase your services or product. Users consume content on the internet actively (search engines) or passively (magazines and social networks). Content marketing using PR articles and social media posts will help you get the necessary information to content consumers where they are looking for it or consuming it.

Advertorials (PR articles)

PR articles are advertising articles written by an editor as regular media content. Readers often don’t perceive the advertising message as an advertisement, but as a handy informative article. Paid or sponsored articles therefore belong to subliminal advertising. PR articles is an abbreviation used in the Czech language for the expression “paid advertising articles”. In professional circles, the term “advertorials” – a composite of “advert” and “editorial” (an article written by an editor) – tends to be used. On the PR Yard platform, you can order PR articles in English, Czech, Slovak, Polish and German.

Link building using paid articles

Paid articles are often used as a link-building method. Link-building is a term meaning to get backlinks. Internet search engines rank pages in search results (SERPs) according to the popularity of the page. Multiple sources called signals are used to evaluate site popularity. The popularity of the site is mainly determined by backlinks. Each page has a certain popularity, which some SEO tools try to express using a “rank”. A page with higher popularity should have a higher rank. In the PR Yard catalogue, you can sort by statistics from Ahrefs (+ MOZ).