You can outrank your competitors in search with quality content and the right promotion. When it comes to SEO (search engine optimization), finding the right strategy is not always easy. However, there are sophisticated tools that make the process significantly easier. In addition to Ahrefs or Majestic SEO, Moz is one of the absolute best.
What is Moz
Moz is a comprehensive SEO software suite of over 55 tools to improve search results, increase traffic and acquire customers. Moz helps is useful in content planning for keyword analysis, competitor tracking, analyzing the difficulty of ranking on the first page of Google search, keyword prioritization, link building, and more.
Moz Pro vs. Moz Local
Moz gives you a choice between two basic packages: Moz Pro and Moz Local.
The Moz Pro variant is designed as an all-in-one and includes virtually all tools:
- Rank tracking (evaluation of keywords including competition)
- Keyword resarch (analysis of keywords as entered by customers)
- Link explorer (monitoring opportunities for backlink building)
- Site crawl (crawling sites to look for potential problems)
- On-page optimization (recommending improvements based on content crawling)
- Custom reports (easy creation of individual SEO reports)
The Moz Local option is designed for users who are primarily concerned with local SEO. Again, this is a set of detailed analytical tools with a very intuitive interface.
Moz DA and PA metrics
Domain authority (Moz DA) and page authority (Moz PA) are metrics used in the Moz environment to predict the success of a page's placement in search engine results pages (SERPs).
The DA/PA score is calculated algorithmically on a scale of 1 to 100. From Moz's perspective, higher scores are the key to better SERP results.
Although many linkbuilders judge the quality of sites based on these metrics, these are internal Moz evaluations - Google and other search engines do not take DA/PA into account when generating search results.
So don't confuse DA/PA with Google Page Rank, nor take DA/PA as a Google ranking factor, although you can use it as a guide when looking for new linkbuilding opportunities.
Is it possible to use Moz for free?
Like most competing SEO tools, Moz offers a suite of services that users can use for free. The Free SEO Tools package is quite comprehensive and includes tools for domain, keyword and competitor analysis.
Call 📞 (+420) 774 776 765 or write 📧 info@pryard.com, 📢 tell us what you need 🤩 and we will organise everything. 👍
Backlinks
Backlinks are one of the most important factors in SEO. These are links from other websites to your website, which search engines consider as an indicator of trustworthiness. Quality backlinks from relevant websites can significantly improve your website's search engine rankings.
There are several ways to get backlinks: - Creating quality content that others want to share - Guest posting on relevant websites - PR articles and advertorials
The quality of linking websites is key, not their quantity.
PR Articles (Advertorials)
PR articles are editorial content written in advertising form. Readers perceive it as a regular article, not as advertising, because it provides useful information. A PR article (or advertorial) falls under native advertising - it naturally fits into the website's content.
In the Czech environment, the term "PR article" is used, while abroad "advertorial" is more common (a compound of "advertisement" and "editorial"). In the PR Yard catalog, you can order PR articles in Czech, Slovak, Polish, German, and English.
Linkbuilding Through Paid Articles
Paid articles are an effective method of linkbuilding - building backlinks. Search engines evaluate the popularity of pages based on how many and how quality links point to them.
Each page has its own authority (ranking), which affects the weight of its links. In the PR Yard catalog, you'll find websites sorted by the Ahrefs Domain Rating (DR) metric, which measures domain strength. The higher the DR, the more valuable the links from that website are.