We all kind of know who an influencer is by now, as well as the fact that many brands use them to promote themselves. The whole concept of influencer marketing works because of their powerful influence, and we've compiled 3 reasons why it pays to include one in your campaign.
A more intimate relationship
People trust influencers. They follow them voluntarily, unlike PPC ads. They spend dozens of minutes scrolling through posts on social media and only some of them really make an impact. The greatest value of these is then a recommendation from a familiar face.
Targeting the right segment
Influencers post their own topics in their own specific way. It is this unique distinction that makes their fans a "narrower segment". By leveraging influencer promotion, you'll tap into this segment.
Mutual interest
Influencers themselves are interested in establishing collaborations with brands. And they too are particularly looking for collaborations that make sense for them. Registering with PR Yard then makes not only the selection process, but the entire collaboration process easier.
Verified statistics straight from Instagram
PR Yard fetches Instagram profile statistics in the catalogue directly from the official Instagram Graph API by Meta. Advertisers can therefore be sure that they pay for real reach and not for inflated numbers or purchased followers.
- No scraping, no guessing — all numbers come from authorized API requests
- Fresh data — statistics are automatically refreshed once a day
- Verified account ownership — every publisher had to prove via official Meta authorization that they actually manage the given Instagram account
- Real followers, real engagement — thanks to the official API it is impossible to cheat by temporarily inflating numbers
Non-authorized Instagram profiles are continuously removed from the catalogue, so only accounts with guaranteed data quality remain. If you advertise with PR Yard, you will never pay for unnecessarily inflated statistics.
Sponsored articles
A sponsored article is a text written for the readers of a particular website, in which your brand or product appears in context, with a link to your website. Readers take it as a regular article because it gives them something, and that is why search engines and AI assistants read it too.
In the PR Yard catalog you see the topic, traffic and publication price upfront for every website and pay only for published articles. You order articles in English, German, Polish, Czech, Spanish and other languages, from one account.
Visibility in search engines and AI
Search engines and AI assistants build their answers from what trusted websites have written about a field. An article on an industry website is such a source: for search engines it brings a link, for AI the context in which your company is written about.
Nobody can honestly guarantee that a specific model will name you. Articles on the websites AI draws from raise the chance. How it works and what to do about it: visibility in search engines and AI.
Backlinks and link building
Backlinks remain one of the most important ranking factors in search engines. A link from editorial text on a quality website passes authority to your website. What matters is the quality and topical closeness of the linking website, not the number of links.
Buying backlinks in the catalog comes without a subscription: websites sorted by domain strength (DR), traffic and price, and you pay only for published articles. The basis of link building for agencies and companies.