We all kind of know who an influencer is by now, as well as the fact that many brands use them to promote themselves. The whole concept of influencer marketing works because of their powerful influence, and we've compiled 3 reasons why it pays to include one in your campaign.
A more intimate relationship
People trust influencers. They follow them voluntarily, unlike PPC ads. They spend dozens of minutes scrolling through posts on social media and only some of them really make an impact. The greatest value of these is then a recommendation from a familiar face.
Targeting the right segment
Influencers post their own topics in their own specific way. It is this unique distinction that makes their fans a "narrower segment". By leveraging influencer promotion, you'll tap into this segment.
Mutual interest
Influencers themselves are interested in establishing collaborations with brands. And they too are particularly looking for collaborations that make sense for them. Registering with PR Yard then makes not only the selection process, but the entire collaboration process easier.
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Backlinks
Backlinks are one of the most important factors in SEO. These are links from other websites to your website, which search engines consider as an indicator of trustworthiness. Quality backlinks from relevant websites can significantly improve your website's search engine rankings.
There are several ways to get backlinks: - Creating quality content that others want to share - Guest posting on relevant websites - PR articles and advertorials
The quality of linking websites is key, not their quantity.
PR Articles (Advertorials)
PR articles are editorial content written in advertising form. Readers perceive it as a regular article, not as advertising, because it provides useful information. A PR article (or advertorial) falls under native advertising - it naturally fits into the website's content.
In the Czech environment, the term "PR article" is used, while abroad "advertorial" is more common (a compound of "advertisement" and "editorial"). In the PR Yard catalog, you can order PR articles in Czech, Slovak, Polish, German, and English.
Linkbuilding Through Paid Articles
Paid articles are an effective method of linkbuilding - building backlinks. Search engines evaluate the popularity of pages based on how many and how quality links point to them.
Each page has its own authority (ranking), which affects the weight of its links. In the PR Yard catalog, you'll find websites sorted by the Ahrefs Domain Rating (DR) metric, which measures domain strength. The higher the DR, the more valuable the links from that website are.