Payments for articles and editorial services are based on a credit system. You top up your credit at the checkout. When you order an article or editorial service, the relevant amount is blocked in the cash register and transferred to the publisher’s account upon successful completion of the transaction. If the transaction is not completed, the credit block is cancelled.

You can see the cash register balance at the top right of the administration page. It shows the amount in the cash register. Only available credit is displayed in the top menu. Blocked credit is displayed in the cash register detail.

How to top up your credit

Click the “Add credit” button in the top bar, right next to your displayed balance.

First, enter the billing information you want on the proforma invoice and regular invoice (tax document). You will find the “Billing Information” block both on the credit top-up page and in “Settings” (it is one and the same record). Czech companies can load the details with the “Load from ARES” button after entering the tax ID. Based on the information you enter, the system recognises which country you are from and whether you are registered as a VAT payer. The VAT number is checked in VIES to determine whether you are an active VAT payer.

On the top-up page, enter the amount of credit you want to top up with the cashier. Once the amount is submitted, payment details (a proforma invoice) will be automatically generated and displayed below the form in the table and the proforma invoice will also be emailed to you. A spreadsheet will be displayed if you have previously topped up your credit. In that table you will find a link to download the proforma invoice in PDF. For non-credited proforma invoices you have two buttons. A “Pay online” button to go to the payment gateway. And a “Cancel proforma” button to notify you that the proforma invoice will not be paid.

How to pay a proforma invoice

You can pay a proforma invoice online via a payment gateway or by bank transfer (it takes up to 3 days for the payment to be credited).

If you use the "Pay Online" button, you will be redirected to the Pays payment gateway where you will follow further instructions from the payment gateway.

If you pay by bank transfer, payments are matched using the variable symbol on the proforma invoice (proforma number). The system checks the bank accounts every 5 minutes.

Where can I find the invoice?

After the proforma invoice has been paid, a PDF invoice is automatically sent to the email address entered in the advertiser account. You can also find links to downloadable invoices in the proforma list table on the “Top up credit” page.

Sponsored articles

A sponsored article is a text written for the readers of a particular website, in which your brand or product appears in context, with a link to your website. Readers take it as a regular article because it gives them something, and that is why search engines and AI assistants read it too.

In the PR Yard catalog you see the topic, traffic and publication price upfront for every website and pay only for published articles. You order articles in English, German, Polish, Czech, Spanish and other languages, from one account.

Visibility in search engines and AI

Search engines and AI assistants build their answers from what trusted websites have written about a field. An article on an industry website is such a source: for search engines it brings a link, for AI the context in which your company is written about.

Nobody can honestly guarantee that a specific model will name you. Articles on the websites AI draws from raise the chance. How it works and what to do about it: visibility in search engines and AI.

Backlinks and link building

Backlinks remain one of the most important ranking factors in search engines. A link from editorial text on a quality website passes authority to your website. What matters is the quality and topical closeness of the linking website, not the number of links.

Buying backlinks in the catalog comes without a subscription: websites sorted by domain strength (DR), traffic and price, and you pay only for published articles. The basis of link building for agencies and companies.