A guest post is an article published on someone else's website, typically including a backlink to your site. Buying guest posts is one of the most popular link building strategies because it combines quality content with powerful dofollow backlinks.
Why Buy Guest Posts?
- Build authority — backlinks from authoritative sites increase your Ahrefs DR
- Targeted traffic — reach readers interested in your niche
- Brand positioning — establish expertise by appearing on industry publications
- Scalable — order as many guest posts as your budget allows
How to Buy Guest Posts on PR Yard
PR Yard's backlink marketplace makes buying guest posts simple:
- Create an order — describe your topic, target URL and keywords
- Browse the catalog — filter 1,900+ websites by DR, traffic, language and category
- Choose who writes — write the article yourself, let the publisher write it, or hire a professional copywriter
- Article gets published — with your backlink included
Guest Post vs. Sponsored Post
A sponsored post is similar to a guest post, but is typically marked as paid content. Both include backlinks and are published on third-party websites. On PR Yard, you can order both — the key difference is the editorial disclosure policy of each publisher.
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Backlinks
Backlinks are one of the most important factors in SEO. These are links from other websites to your website, which search engines consider as an indicator of trustworthiness. Quality backlinks from relevant websites can significantly improve your website's search engine rankings.
There are several ways to get backlinks: - Creating quality content that others want to share - Guest posting on relevant websites - PR articles and advertorials
The quality of linking websites is key, not their quantity.
PR Articles (Advertorials)
PR articles are editorial content written in advertising form. Readers perceive it as a regular article, not as advertising, because it provides useful information. A PR article (or advertorial) falls under native advertising - it naturally fits into the website's content.
In the Czech environment, the term "PR article" is used, while abroad "advertorial" is more common (a compound of "advertisement" and "editorial"). In the PR Yard catalog, you can order PR articles in Czech, Slovak, Polish, German, and English.
Linkbuilding Through Paid Articles
Paid articles are an effective method of linkbuilding - building backlinks. Search engines evaluate the popularity of pages based on how many and how quality links point to them.
Each page has its own authority (ranking), which affects the weight of its links. In the PR Yard catalog, you'll find websites sorted by the Ahrefs Domain Rating (DR) metric, which measures domain strength. The higher the DR, the more valuable the links from that website are.