The backlink order serves as an assignment for articles with backlinks.
After creating a backlink order, you can shop in the website catalog.
Filling out the Backlink Order Form
You can purchase unlimited backlinks (websites) for your backlink order, so it's good to write the order universally and write changes or individual additions for each selected site in the order chat. The order settings automatically pre-filter the website catalog when you click the "Order from catalog" button.
- Title – Name your order so you can always find it. It's appropriate to use a shorter, technical name, e.g.: "24/06 – EN – aluminum pergolas"
- Placement – Select the placement you're interested in. The default value is "blog/magazine".
- Language – Select the languages you're interested in. The default language is based on the language selected in the administration.
- Category – Select which categories your backlink order belongs to.
- Assignment/promoted page – Enter the URL of your page that you want to promote. The URL starts with "http(s)://".
- Assignment/keywords (hashtags) – Keywords that editors should focus on when writing the article. Hashtags that influencers should use in their post.
- Assignment/instructions – The most important part of the backlink order. Provide as much information as possible that the article should contain. Editors will write the article based on this information if you also select article writing in the order. Administrators will check the article draft against this information when the draft review expires.
- Assignment/attachments – Photos or graphics that editors should use in articles. You can also add materials (PDF, TXT, DOC) with information for article preparation.
Order Modification
You can only modify the order until you make your first backlink purchase. After that, order modification is disabled to prevent changing instructions while publishers are working.
After disabling backlink order modification, you can add "additional instructions".
Order Archive
The order archive is used to archive inactive orders. The system automatically moves orders to the archive after six months of inactivity.
You can send an order to the archive by clicking the blue round button with a trash can icon. You can activate a backlink order from the archive by clicking the green round button with a winged trash can icon.
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Backlinks
Backlinks are one of the most important factors in SEO. These are links from other websites to your website, which search engines consider as an indicator of trustworthiness. Quality backlinks from relevant websites can significantly improve your website's search engine rankings.
There are several ways to get backlinks: - Creating quality content that others want to share - Guest posting on relevant websites - PR articles and advertorials
The quality of linking websites is key, not their quantity.
PR Articles (Advertorials)
PR articles are editorial content written in advertising form. Readers perceive it as a regular article, not as advertising, because it provides useful information. A PR article (or advertorial) falls under native advertising - it naturally fits into the website's content.
In the Czech environment, the term "PR article" is used, while abroad "advertorial" is more common (a compound of "advertisement" and "editorial"). In the PR Yard catalog, you can order PR articles in Czech, Slovak, Polish, German, and English.
Linkbuilding Through Paid Articles
Paid articles are an effective method of linkbuilding - building backlinks. Search engines evaluate the popularity of pages based on how many and how quality links point to them.
Each page has its own authority (ranking), which affects the weight of its links. In the PR Yard catalog, you'll find websites sorted by the Ahrefs Domain Rating (DR) metric, which measures domain strength. The higher the DR, the more valuable the links from that website are.