A backlink marketplace is a platform where advertisers can buy backlinks from website publishers, and publishers can monetize their websites by selling article placements. PR Yard connects both sides in a transparent, metric-driven environment.

What is a Backlink Marketplace?

Instead of reaching out to website owners individually, negotiating prices and hoping for a response, a backlink marketplace lets you browse a catalog of websites, see their SEO metrics upfront, and order directly. It's like an e-shop for backlinks.

Key features of a good backlink marketplace:

PR Yard — Your Backlink Marketplace

PR Yard is a marketplace with 1,900+ websites in 15+ languages including English, Czech, Slovak, German, Spanish, French, Latvian, Portuguese and more. Every website displays real-time Ahrefs metrics so you can make data-driven decisions.

For Advertisers (Buyers)

For Publishers (Sellers)

How Does It Compare to Other Marketplaces?

Unlike platforms that charge percentage fees on every transaction, PR Yard operates on a credit-based system. You top up your account and buy directly from publishers. Prices are set by publishers and fully visible before you commit.

PR Yard also offers editorial services — if you need articles written, translated or proofread, you can order these alongside your backlink placements.

Call 📞 (+420) 777 274 784 or write 📧 info@pryard.com, 📢 tell us what you need 🤩 and we will organise everything. 👍

Register for free

Backlinks

Backlinks are one of the most important factors in SEO. These are links from other websites to your website, which search engines consider as an indicator of trustworthiness. Quality backlinks from relevant websites can significantly improve your website's search engine rankings.

There are several ways to get backlinks: - Creating quality content that others want to share - Guest posting on relevant websites - PR articles and advertorials

The quality of linking websites is key, not their quantity.

PR Articles (Advertorials)

PR articles are editorial content written in advertising form. Readers perceive it as a regular article, not as advertising, because it provides useful information. A PR article (or advertorial) falls under native advertising - it naturally fits into the website's content.

In the Czech environment, the term "PR article" is used, while abroad "advertorial" is more common (a compound of "advertisement" and "editorial"). In the PR Yard catalog, you can order PR articles in Czech, Slovak, Polish, German, and English.

Linkbuilding Through Paid Articles

Paid articles are an effective method of linkbuilding - building backlinks. Search engines evaluate the popularity of pages based on how many and how quality links point to them.

Each page has its own authority (ranking), which affects the weight of its links. In the PR Yard catalog, you'll find websites sorted by the Ahrefs Domain Rating (DR) metric, which measures domain strength. The higher the DR, the more valuable the links from that website are.