The number of backlinks pointing to a website is one of the most important factors that influence search engine rankings. The more quality links a site has, the stronger its authority in Google's eyes.
How to Check Backlink Count
- Ahrefs — the most comprehensive backlink database. Shows total backlinks, referring domains, anchor texts and more. Key metric: Domain Rating (DR).
- Moz — offers Domain Authority (DA) and link profile overview.
- Google Search Console — free tool from Google showing websites linking to your pages.
How Many Backlinks Do You Need?
There's no universal number. It depends on your niche competition:
- Low competition (local services, niche topics) — often 10-50 quality links suffice
- Medium competition (e-commerce, regional businesses) — typically 50-200 links
- High competition (finance, insurance, travel) — may need 500+ links
Important: It's not just about quantity but quality. One link from a site with Ahrefs DR 60 can have more impact than 100 links from DR 5 sites.
Backlink Count vs. Referring Domains
Distinguish between total backlinks and referring domains. If one website links to you 3 times, that's still only 1 referring domain. Search engines value diversity — the number of different domains linking to you matters more.
How to Get Backlinks
- PR articles and advertorials — publish an article with a backlink on a relevant website. Order directly from PR Yard catalog.
- Guest posting — write content for another website in exchange for a link
- Linkbuilding outreach — contact website owners with collaboration offers
- Content marketing — create valuable content that earns natural links
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Backlinks
Backlinks are one of the most important factors in SEO. These are links from other websites to your website, which search engines consider as an indicator of trustworthiness. Quality backlinks from relevant websites can significantly improve your website's search engine rankings.
There are several ways to get backlinks: - Creating quality content that others want to share - Guest posting on relevant websites - PR articles and advertorials
The quality of linking websites is key, not their quantity.
PR Articles (Advertorials)
PR articles are editorial content written in advertising form. Readers perceive it as a regular article, not as advertising, because it provides useful information. A PR article (or advertorial) falls under native advertising - it naturally fits into the website's content.
In the Czech environment, the term "PR article" is used, while abroad "advertorial" is more common (a compound of "advertisement" and "editorial"). In the PR Yard catalog, you can order PR articles in Czech, Slovak, Polish, German, and English.
Linkbuilding Through Paid Articles
Paid articles are an effective method of linkbuilding - building backlinks. Search engines evaluate the popularity of pages based on how many and how quality links point to them.
Each page has its own authority (ranking), which affects the weight of its links. In the PR Yard catalog, you'll find websites sorted by the Ahrefs Domain Rating (DR) metric, which measures domain strength. The higher the DR, the more valuable the links from that website are.