You can find a link to the site catalogue in the left menu. You can go back to administration from the site catalogue by clicking on the logo or the “Overview” button in the top left.
To order from the catalogue, you must first have a request selected. If you are in the catalogue without a selected request, the orange prompt “Select a request” will be displayed above the catalogue. You can also click through to the catalogue directly from the request. Selecting a request in the site catalogue will automatically pre-populate the catalogue settings based on your request.
Filtering – left menu
In the left menu, you can filter entries in the catalogue by Location (website, social media), category and language. If you have a preselected request in the catalogue, the filtering will be set on the basis of your request.
In the upper part of the filter, you also have a special filter offering “Only offers, favourites, purchased”.
Offers only – this will only show offers from publishers (pre-approved acceptances), which are highlighted in yellow.
Favourites – you can give a star (favourite) to each page in the catalogue and then quickly filter your favourite pages.
Purchased – displays pages where you have purchased an article in other requests.
Columns and Sorting
The columns in the catalogue are dynamically displayed according to the types of media selected. Other columns are for websites, and others for social accounts. You can sort records by values by clicking the arrow in the column name.
Bubble hints
Hovering over the grey question mark next to the page title will display the page description and technical requirements or publisher restrictions.
Hovering your mouse over the red price on the site will show you all the prices on the site, including surcharges.
In some catalogue columns, more detailed/additional data can be shown in a pop-up bubble after hovering the mouse over a value in the column.
Ordering the publication of an article
On the page you have chosen in the catalogue, click on the red button with the price on the right, which will open a pop-up shopping window.
The publication of the article is always preselected. You can choose whether the article should be written by the author of the page or by the PR Yard editors. If you do not choose one of the two options for writing an article, the system will later prompt you to deliver a written article (draft).
In the menu, you can see up to 3 other optional services offered for the article (newsletter, promotion, social media).
By ticking individual options, the total price is displayed in the “Price” box. You can adjust (reduce) this price by up to 50%, the system will not let you go any further. The reduced price must then be confirmed by the publisher (a delay in publication for up to 3 days).
TIP: Publishers overwhelmingly reject requests for a price reduction of less than 20%.
Click the “Buy” button to confirm your choice and the article is ordered.
If you have selected a standard entry in the catalogue (not highlighted in yellow), the publisher will accept your order within 3 days or the order will be cancelled. If a yellow record is selected (the publisher’s offer is pre-approval), the order is valid immediately. If you have chosen to have the article written by the author or the PR Yard editors, you will receive a draft of the article for review within 5 days. Otherwise, the system will prompt you to insert the article you wrote into the system in the specified form.
Overview of orders
On the main page of the administration, you can see an overview of orders currently being processed. You can see an overview of all orders in the request details. The number of successfully completed orders (published articles) is displayed in the left menu next to the name of your request.
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Content marketing
Create and distribute content that engages internet visitors, informs them about your services or product, and is designed to encourage them to purchase your services or product. Users consume content on the internet actively (search engines) or passively (magazines and social networks). Content marketing using PR articles and social media posts will help you get the necessary information to content consumers where they are looking for it or consuming it.
Advertorials (PR articles)
PR articles are advertising articles written by an editor as regular media content. Readers often don’t perceive the advertising message as an advertisement, but as a handy informative article. Paid or sponsored articles therefore belong to subliminal advertising. PR articles is an abbreviation used in the Czech language for the expression “paid advertising articles”. In professional circles, the term “advertorials” – a composite of “advert” and “editorial” (an article written by an editor) – tends to be used. On the PR Yard platform, you can order PR articles in English, Czech, Slovak, Polish and German.
Link building using paid articles
Paid articles are often used as a link-building method. Link-building is a term meaning to get backlinks. Internet search engines rank pages in search results (SERPs) according to the popularity of the page. Multiple sources called signals are used to evaluate site popularity. The popularity of the site is mainly determined by backlinks. Each page has a certain popularity, which some SEO tools try to express using a “rank”. A page with higher popularity should have a higher rank. In the PR Yard catalogue, you can sort by statistics from Ahrefs (+ MOZ).